UFC lightweight Michael Chandler has teamed up with Phorm Energy to launch a nationwide philanthropic campaign. Their mission is simple. Honor those who risked their lives for the country.
Chandler joined Phorm Energy’s roster of partners in September. Since then, he shown strong support for the brand. The energy drink, produced by Anheuser-Busch, operates with backing from 1st Phorm and UFC CEO Dana White.
Now, they are introducing a new campaign and flavor titled ‘Honor. Educate. Unite.‘ The new cherry slush flavor of their energy drink that will be available for a limited time.
Phorm Energy will be raising funds for Folds of Honor, a non-profit organization that provides academic scholarships to families of fallen or disabled U.S. service members and first responders.
The new flavor will be sold exclusively at 7-Eleven. Each can contributes $0.33 to Folds of Honor, while every 12-packs adds $3.98. Donations will apply to sales made between Oct. 27 and Feb. 1.
The drink’s design features red, white, and blue, which are the colors of the American flag.
Chandler’s involvement could prove to be crucial. His visibility in the UFC can help drive sales and awareness. That means more funds for scholarships and stronger recognition for those who serve.
The campaign launches as the nation prepares to celebrate Veterans Day, a day dedicated to honoring military service and sacrifice. Phorm Energy aims to go beyond symbolic gestures by creating a lasting impact.
Anheuser-Busch CEO Expresses Joy in Supporting Fold of Honor with Michael Chandler
Anheuser-Busch CEO Brendan Whitworth shared his thoughts on Phorm Energy’s initiative with Michael Chandler.
Chandler already shares a history with Fold of Honor, as he participated in their celebrity softball games and golf tournaments. Whitworth expressed joy that the energy drink brand will be supporting Folds of Honor.
Whitworth said the partnership builds on Anheuser-Busch‘s long relationship with Folds of Honor. He described the initiative as a blend of purpose, passion, and teamwork.
“We’re incredibly proud to expand our longstanding partnership with Folds of Honor to include Phorm Energy,” Whitworth said in a press release. “This brand and our partners are united by a commitment to quality, innovation, and purpose – and through this bold new flavor, we’re empowering our loyal Phorm Energy consumers to give back to those who have given so much.”
Fold of Honor Founder Reacts to Partnership with Chandler and Phorm Energy
Lt Col Dan Rooney , founder of Folds of Honor, also shared his gratitude for the campaign. He thanked Anheuser-Busch for staying true to its mission of helping veterans.
Rooney believes proceeds from the new energy drink flavor could help provide even more opportunities. Anhueser-Busch remains one of the country’s strongest beverage brands, so they will be inclined to support an organization that’s aligned with their beliefs.
“Anheuser-Busch has been a steadfast partner to Folds of Honor for 15 years providing 6,600 academic scholarships, and we’re proud to see that commitment extend,” Rooney said in a press release. “We are deeply grateful for this partnership and for every individual who chooses Phorm Energy as they help us honor the legacy of our heroes.”
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