In a move that shows how technology is shaping the future of stock car racing, NASCAR has named its first Director of Artificial Intelligence. Richard Bowman, who joined the organization in January 2026 as an AI Operations Specialist, has been promoted to lead its AI strategy.
The update came through Bowman’s LinkedIn post and quickly drew attention across the motorsports space. His promotion marks a shift at the sanctioning body level, where AI is now part of a broader plan. Instead of limiting innovation to individual teams, NASCAR is building a central structure to guide the use of artificial intelligence across the sport.
Richard Bowman Announces Promotion and Outlines NASCAR’s Direction
Bowman confirmed the news in a brief message introducing his new role.
“Excited to share that I’m now Director, AI at NASCAR.”
He then explained what he has seen since joining the organization earlier this year.
“Even in my relatively short time here, it has been clear that this is an organization willing to engage seriously with both the opportunities and responsibilities that come with AI. I’m grateful for the chance to help lead that work.”
His promotion comes just months after joining NASCAR, showing the organization’s trust in his work. The decision to promote from within keeps leadership aligned with current operations and internal goals.
Background in Education Shapes Approach to AI Adoption
Before joining NASCAR, Bowman worked in educational technology and IT roles within school systems. He said that experience has influenced how he approaches innovation.
“Before this chapter, much of my career was rooted in educational technology. That experience shaped how I think about innovation: technology creates value only when people can actually use it well, trust it, and see how it helps them in the flow of real work.”
He also spoke about the current stage of artificial intelligence and the need for careful use.
“That is a big part of what makes this moment in AI so interesting. The promise is real, but so is the need for clarity, governance, and thoughtful adoption.”
Bowman ended his message with a brief note.
“I’m so thankful for everyone who supported me, and looking forward to continuing the work.”
NASCAR Signals Broader Use of AI Across the Sport
The creation of this role shows NASCAR is placing more focus on artificial intelligence at the organizational level. Teams have already used data tools for race strategy and car setup, but this move expands the scope.
AI can support race operations, improve safety systems, and enhance fan engagement. It can also help with how data is managed and used during race weekends. With a central leader, NASCAR can guide the introduction and application of these systems across teams and departments.
Other racing series have already increased their use of data and predictive tools. NASCAR’s move adds a formal leadership role to manage similar efforts within its structure.
With Bowman leading the program, the focus remains on steady and structured adoption. His comments point to systems that fit into daily work and provide clear value. This appointment marks a defined step as NASCAR continues to develop its use of technology across the sport.
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