The PGA Tour wrapped up its 2025 season by honoring the year’s most outstanding tournaments and events with its annual “Best Of” awards. These accolades recognize excellence across multiple facets of tour stops, from fan experience and charitable impact to special activations and operational excellence. For golf fans and industry insiders alike, the awards highlight how professional golf continues to evolve both on and off the course.
Leading the list of honorees for 2025 was the WM Phoenix Open, which captured “Event of the Year” honors for the sixth time in its history, including four wins in the last five seasons. The award celebrates tournaments that excel in every aspect of event presentation, from player and spectator experience to community engagement and sponsor integration.
“On behalf of the PGA Tour, congratulations to The Thunderbirds and WM on the WM Phoenix Open being named 2025 PGA Tour Event of the Year,” PGA Tour chief competitions officer, Tyler Dennis, said. “The Thunderbirds take great pride in their relentless push for improvement, which was evident in all aspects of this year’s edition. With a dedicated partner in WM, the WM Phoenix Open continues to showcase what makes the event one that must be experienced on the PGA Tour calendar.”
WM Phoenix Open Wins Top Honor Again
The WM Phoenix Open, affectionately known as “The People’s Open,”once again stood out in the crowded PGA Tour schedule. The event’s ability to create a fan-friendly atmosphere while hitting every operational mark impressed Tour officials and fans alike, earning it the most prestigious recognition on the 2025 “Best Of” roster.
Organizers emphasized that the award reflects a year-round effort to improve the event without compromising what makes it unique: accessibility, energy, and a deep community feel. From free early-week admission and parking to expanded hospitality areas and walkways, the event balanced tradition with thoughtful innovation. The tournament’s sustainability leadership, including zero-waste certification and investments in environmental projects, was also highlighted as part of the comprehensive experience that defines the Phoenix Open.
“The commitment and dedication of both organizations to bring the tournament to life amidst such tragedy was a testament to the hearts of those who help make the PGA Tour what it is,” Dennis said. “They truly encapsulated the spirit of the TOUR by going above and beyond to achieve something that inspired golf fans around the world.”
Thunderbirds Charities and longtime title sponsor WM celebrated the recognition as a tribute not just to logistical excellence but to the emotional connection the event fosters between players, fans, and the host community. With the 2026 edition already scheduled for February 2-8 at TPC Scottsdale, the Phoenix Open heads into another year upholding its role as one of the tour’s must-see stops.
Other Top Honors Across the Tour
Beyond the Phoenix Open, the 2025 “Best Of” awards recognized a variety of events for their contributions to the Tour’s growth and impact. Some of the key award winners included:
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Best Fan First Event: RBC Heritage – Celebrated for its “fan-first” approach, the Hilton Head Island event was recognized for delivering an exceptional attendee experience, with top-tier amenities, seamless logistics, and engaging activities throughout the tournament week.
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Best Special Event: BMW Championship – This FedExCup Playoff event earned distinction for hosting standout experiences such as its limited-access kickoff concert, which featured the Baltimore Symphony Orchestra and Jonas Brothers, creating a unique atmosphere for both players and fans.
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Best Charitable Impact & Integration: John Deere Classic – For the third straight year, the Quad Cities event was honored for its extraordinary charitable output, especially through its Birdies for Charity program, which continues to lead the Tour in per-capita giving.
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Best Title Sponsor Integration: THE CJ CUP Byron Nelson – Awarded for its exceptional integration of title sponsorship, enhancing the overall event quality and engagement for visitors and competitors alike.
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