Halfdays is now sitting on a mountain of cash.
The Denver-based women’s ski apparel company announced a $10 million raise this month, bringing its lifetime total to $15 million. Apparel maker Kellwood Company led the raise, with participation from Dicks Sporting Goods Ventures and model Taylor Hill.
“This raise will allow us to fuel our growth trajectory: expanding our core winter and ski collections, continuing to grow into year-round trail and activewear, and investing in brick-and-mortar retail,” co-founder and CEO Ariana Ferwerda said in an email.
Ferwerda, who started the brand in 2020 alongside Karelle Golda and former Olympic skier Kiley McKinnon, said Halfdays’ collection will double in size next year to feature more versatile, all-year activewear. Bestsellers like the $395 Lawrence jacket, $295 Alessandra snowpant and $95 Sophia baselayer leggings will remain.
Ferwerda said powderhounds will also have more places to find Halfdays, with online fashion outfits Revolve and Shopbop joining existing retailers like Nordstrom, REI and Dick’s.
Halfdays will also grow its own store count after a successful Denver debut at 2609 Walnut St. in RiNo, which opened last December. Ferwerda said no additional ones are planned in Colorado, but Halfdays is exploring doing a pop-up shop in the mountains sometime this ski season.
Halfdays started as solely direct-to-consumer before testing the wholesale slopes in 2021, its second ski season. Last year, Ferwerda said, the company “decided to go all in” and tripled to 150 retail locations across North America.
This year, one-third of Halfdays’ projected $25 million in sales will come from that arm of the business. That total revenue is an 80% jump from 2024, Ferwerda said.
Halfdays raised its previous $5 million in 2021 and 2022, according to filings with the Securities and Exchange Commission.
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