Financial Services: 6 Key Attributes to Attract Gen Z

Now the largest generation worldwide, Gen Z accounts for nearly 68 million people in the US alone. As Gen Zers age, financial services providers will be increasingly pressed to shift focus to the burgeoning demographic. As digital natives, Gen Zers are more receptive to influence from friends and family than traditional advertising. For marketers, strategists, […]

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Trump’s host on his India visit is a fervent vegetarian. The White House is apparently nervous about the menus.

President Trump arrives in India on Monday for a highly choreographed visit that includes stops in three cities, a rally for him in the world’s largest cricket stadium organized by Indian Prime Minister Narendra Modi, a special visit to the Taj Mahal, trade talks, and several meals, including a lavish banquet at India’s presidential palace. […]

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AR IN SOCIAL MEDIA: How immersive experiences drive sales, improve customer engagement, and boost awareness (FB, SNAP)

This is a preview of the AR in Social Media research report from Business Insider Intelligence. 14-Day Risk Free Trial: Get full access to this and all Apps & Platforms industry research reports. Augmented reality’s (AR’s) ability to link our digital and physical worlds is transforming the way brands engage with consumers on social media. […]

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