INFLUENCER MARKETING 2020: Why brands can’t get enough of an $8 billion ecosystem driven by Kardashians, moms, and tweens

This is a preview of the INFLUENCER MARKETING 2019 research report from Business Insider Intelligence. 14-Day Risk Free Trial: Get full access to this and all Digital Media industry research reports. As influencers become more plentiful and proven, brand dollars have flooded into the space. Brands are set to spend up to $15 billion on […]

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TikTok influencers break down how they make money

Hi! Welcome to the Insider Advertising daily for August 10. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com A quick reminder that nominations for our upcoming list of marketing-tech executives are due by Friday. Today’s […]

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Conor McGregor: ENGAGED to Dee Devlin!

In his 12 years of UFC combat, Conor McGregor has developed a reputation as one of the most pugnacious pugilists the fighting world has ever seen. But the 32-year-old brawler displayed his softer side this week when he announced his engagement to longtime partner Dee Devlin. McGregor shared the news on Instagram, in casual but […]

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