The Stagecoach Country Music Festival has returned to Indio, California for 2025. The festival will include headliners Zach Bryan, Jelly Roll and Luke Combs, as well as other notable artists such as Lana Del Rey, Nelly and the Backstreet Boys.
There’s also plenty of things to do on the festival grounds in between performances such as riding the Ferris Wheel, walking through the Spectra art installation and visiting the Compton Cowboys. Additionally, plenty of brands have their own booth setups where some are offering freebies, photo ops and more.
Here’s what you need to know.
BÉIS, the luggage and travel brand founded by actress Shay Mitchell, has become quite well known for its iconic pop-ups and giveaways where fans of the brand can win their latest products. This isn’t BÉIS rodeo at Stagecoach, and because of that fans knew to lineup for the installation as soon as gates opened. Those who visit the pop-up will get to ride a mechanical BÉIS suitcase for a one-of-a-kind photo op. Additionally, they will have a chance to lasso a luggage for the chance to win their Stagecoach sport sling bag, which retails for $74. But even if you don’t win, you won’t go home empty-handed, as everyone will get a BÉIS bandana and a custom key ring with your initials engraved. There’s also a cocktail bar in the pop-up, and if you’re lucky, you might run into Shay Mithcell herself cheering you on during your time at the BÉIS Rodeo.
Facebook has created a hangout space for fans to take a break between sets. As soon as you enter, you’ll be given a disposable camera which you can drop off back at the space to get the photos developed and sent to you after Stagecoach. Next, there’s a photo backdrop designed by Drew Michael Scott, perfect for capturing Instagram-worthy moments. Once you’ve taken your picture, it’s time for some arts and crafts. Each disposable camera comes with a customizable keychain for you to add beads to, giving it a personal feel. Depending on when you visit, you may have the chance to see a few special appearances from festival artists, who will also stop by to take pictures and chat with fans. To find out when they’ll be there, Facebook recommends joining their Stagecoach 2025 group, which you can find the QR code for inside. And before you go, get a reusable plastic water bottle that you can refill all weekend with cold water from inside the installation.
Toyota’s Music Den is a hot spot to listen to artists while also scoring some freebies. Attendees can play a claw game for a chance to win a western enamel pin, guitar slap koozie or a mini hand fan. There’s also the “Wheat Paste Studio” where visitors can get professional photos taken. Toyota is also giving out bandanas that they’re dunking in an ice bucket and handing out icy pops to help festivalgoers stay cool.
If you didn’t have time to do your glam before the festival, or need a quick touch-up, e.l.f. cosmetics has you covered. Attendees can stop by the Glow ‘N Go Diner to build their own beauty combo of five freebies, an eye or face cream, lip liner, lip oil, the hottest duo drops, and e.l.f. cosmetics’ latest product: Glow Reviver Melting Lip Balm. In addition to the freebies, visitors can also have their makeup done by makeup artists, as well as snag a picture with friends in the e.l.f. photobooth.
HeyDude is the spot to be for Jelly Roll fans. Not only can you get a first look at their new shoe collaboration with the country star, but you can also test your luck by picking a key to unlock the crate to receive your own pair of Jelly Rolls’ HeyDude shoes. Those who don’t win the shoes will still take home a pair of HeyDude sunglasses. There is also a temporary tattoo parlor in the installation, with a variety of Jelly Roll-inspired designs available for fans. Additionally, the pop-up offers the option to purchase blank pairs for customization on-site.
Saint James is giving out a variety of their iced tea flavors, so if you’re in need of a midday caffeine pick-me-up, this is a good place to visit. They’re giving out five different flavors: original green tea, passion fruit and peach, blood orange and hibiscus, classic lemon and red raspberry. They also have a photo op of a Saint James guitar and mic stand with an American flag behind it, made out of their beverage cans.
Speaking of refreshments that offer a recharge, Electrolit has a vibrant pop-up on the festival grounds. When you walk in, you’re transported to a dance club as the DJ blasts music as you make your way to the bar. The bar, of course, provides various samples of Electrolyte Drink flavors from Electrolit.
American Express is returning to the Empire Polo Grounds to offer card members perks all weekend long. Members will be able to grab an exclusive crossbody bag. There will also be an option to customize merchandise they purchase at the booth. Attendees will also be able to participate in a dart game, where winners will receive e.l.f. cosmetics products. Additionally, there will be a photobooth as well as a Coca-Cola fridge for guests to grab a refreshment before heading back for performances.
We’ll be updating this list throughout the weekend as we visit more installations, so be sure to check back for more information.