ITV viewers ‘love’ new LGBTQ+ sitcom with all 6 episodes free to binge

Jordan Gray as Liv, with mused up black hair, hoop earrings and a red sweater vest. She's looking at someone off screen in a scene from Transaction.
The show is written and stars Jordan Gray (Picture: Big Talk Studios/ITV)

ITV viewers have applauded the new LGBTQ+ show Transaction, as the first episode aired on Tuesday.

Transaction aired as all six episodes of the new sitcom dropped on ITVX the same day, giving viewers the perfect new comedy binge for Pride Month.

The ITV2 show follows transgender supermarket worker Liv, played by comedian and writer Jordan Gray, who is hired by Pellocks supermarket to try and paper over a live PR crisis.

Liv only agrees to take on the shelf-stacking gig because her housemate Tom (Thomas Gray, no relation) has made it pretty clear he wants her to start contributing to the rent.

Manager of Pellocks supermarket Simon, played by Nick Frost in full David Brent mode, hires Liv on the spot to quell an ongoing protest outside the store in the wake of an inadvertently offensive ad campaign.

Liv uses the situation to her advantage, cracking up her fair share of pranks and shop hijinks – not to say there aren’t heartfelt moments in the mix too.

From Big Talk Studios Transaction: SR1, Ep1, on ITV2 and ITVX Pictured: NICK FROST AS SIMON. This photograph is (C) ITV Plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms Picture Publicity Contact: Patrick.,smith@itv.com
Nick Frost goes full David Brent in the show (Picture: Helen Williams/ITV/ Big Talk Studios)
From Big Talk Studios Transaction: SR1, Ep1, on ITV2 and ITVX Pictured: THOMAS GRAY AS TOM. This photograph is (C) ITV Plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms Picture Publicity Contact: Patrick.,smith@itv.com
Liv’s housemate puts her up for the gig (Picture: Big Talk Studios/ITV)

Liv soon gets the hang of working the night shift – as Simon says, ‘while the customer snores, we sweep up the floors’ – and settles in to a workplace comedy with a real bunch of characters for co-workers.

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Transaction viewers took to X as the episodes dropped on Tuesday to praise the show’s comic timing and urge others to jump on the bandwagon.

@_MxMike tweeted: ‘Just watched the first episode of #Transaction on ITVX. If you know Jordan Gray and her humour, you’ll love this.’

@BenMorrisGill echoed: ‘Watching #Transaction and while I must say, firstly, it’s so funny. I’m just a little confused at why the store manager and assistant manager work only at night?’

@DoddsyKev weighed in to say they had already watched the first three episodes of the show, writing: ‘Love it! Very funny and can’t wait to watch the rest.’

From Big Talk Studios Transaction: SR1, Ep2, on ITV2 and ITVX Pictured: KAYLA MEIKLE AS BEEFY LINDA and NICK FROST AS SIMON. This photograph is (C) ITV Plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms Picture Publicity Contact: Patrick.,smith@itv.com
Pellocks is in the midst of a PR crisis (Picture: Big Talk Studios/ITV)
From Big Talk Studios Transaction: SR1, Ep3, on ITV2 and ITVX Pictured: JORDAN GRAY AS LIV. This photograph is (C) ITV Plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms Picture Publicity Contact: Patrick.,smith@itv.com
Liv soon gets the hang of working the night shift (Picture: Big Talk Studios/ITV)

‘Well that was funny I hope it gets traction,’ added @Matts_Tweeting after the first episode aired.

Gray told the Metro in an exclusive interview ahead of the show’s premiere that the six-parter was years in the making.

The sitcom is written by Gray, who described her character Liv as follows: ‘She’s a lone wolf character but really just wants to have a family, and then she finds this little weird dysfunctional family.’

A review in the RadioTimes described the sitcom as ‘sharp, surreally funny’ and ‘gleefully crude’, adding that the show could become an ITV mainstay.

Essex-born Gray first shot to fame after reaching the finals in The Voice in 2016. She followed the competition show up with a hit live comedy Is It a Bird?

Transaction is on ITVX and ITV2 from Jun 24.

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