
Beliebers rejoice! Justin Bieber is back with the release of his surprise seventh album, Swag.
The 31-year-old pop star dropped the record today, with fans being told to expect a ‘genre shift’ from the Love Yourself hitmaker.
It is said that fatherhood, after Justin welcomed his 10-month-old son Jack Blues with his wife Hailey Bieber, has ‘shaped the heart of his new work.’
This comes after the couple have been dogged with split rumours after fans drew attention to a series of worrying posts from the musician on his social media pages.
Bieber’s last record was 2021’s Justice, featuring singles Holy, Lonely, Anyone, Hold On, Peaches, and Ghost.
Speaking about the album’s contents, a source told People: ‘It’s darker, more vulnerable, and less polished. It’s in no way depressing, though.’


The insider also suggested that ‘fans are in for a genre shift’ and that Bieber’s music is ‘much deeper’ on the new record.
On Thursday, a billboard in Iceland that shows Bieber with the word ‘Swag’ on it went viral online, hinting at the name of the new record.
The same billboard also appeared in Los Angeles, while the singer posted a number of photos and videos that seemingly showed the album’s tracklist.
Justin has sparked concern amongst his fans with some erratic posts on social media recently, and stressed that he was ‘broken’ as he asked people to stop imploring him to ‘heal.’
He wrote: ‘People keep telling me to heal. Don’t you think if I could have fixed myself I would have already? I know I’m broken. I know I have anger issues.

Swag tracklist
- All I Can Take
- Daisies
- Yukon
- Go Baby
- Things You Do
- Butterflies
- Way It Is (with Gunna)
- First Place
- Soulful (with Druski)
- Walking Away
- Glory Voice Memo
- Devotion (with Dijon)
- Dadz Love (with Lil B)
- Therapy Session (with Druski)
- Sweet Spot (with Sexyy Red)
- Standing on Business (with Druski)
- 405
- Swag (with Cash Cobain and Eddie Benjamin)
- Zuma House
- Too Long
- Forgiveness (performed by Marvin Winans)
‘I tried to do the work my whole life to be like the people who told me I needed to be fixed like them. And it just keeps making me more tired and more angry. The harder I try to grow, the more focused on myself I am.
‘Jesus is the only person who keeps me wanting to make my life about others. Because honestly I’m exhausted with thinking about myself lately aren’t you?’
Meanwhile, Justin’s wife Hailey hit out at speculation about the state of the pair’s relationship earlier this year.
The 28-year-old model and businesswoman, who has been married to the singer since 2018, told Vogue in May: ‘Well, I thought seven years in it would’ve already, and it hasn’t. You would think after having a child, people would maybe move on, chill out a little bit, but no.
‘So I guess these b are going to be mad.’
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