Denver’s new National Women’s Soccer League team finally has a name.
The club officially branded itself Denver Summit FC on Tuesday morning following a months-long vote of fans along the Front Range. The name secured roughly 75% of over 15,000 ballots to beat out five other options: Denver Peak FC, Colorado 14ers FC, Denver Elevate FC, Denver FC and Denver Gold FC.
“Summit FC was a runaway favorite, which was fortunate, because as much as ownership really encouraged and wanted the fans to have a voice in this, they really loved that name as well,” Summit FC president Jen Millet said. “It was a perfect synergetic occurrence that fans showed up strong for it and ownership also had a big affinity for it.”
The team’s primary logo is a four-color crest featuring white lettering, green-and-white mountains, and a red-and-yellow sunset. The club also unveiled two secondary logos — one featuring “5280” as well as a “D” monogram.
Millet said the decision to associate the team with Denver instead of Colorado was made because of the connection the club will have with the city. While Summit FC will play its first couple of seasons in a temporary stadium in Centennial, the team plans to build a 14,500-seat stadium at Santa Fe Yards at Broadway and I-25 that is expected to open in 2028 as the state’s first women’s pro sports venue.
“We felt a sense of pride around that and wanting to acknowledge that (connection to the city),” Millet said. “The stadium in Santa Fe Yards is going to be an amazing part of Denver’s fabric.”
The club worked in collaboration with two other teams in the state who were already using the Summit name. According to Summit FC, the Colorado Summit of the Ultimate Frisbee Association will be renamed. There is also the Denver Summit Football Club, a local LGBTQ+ flag football club.
The NWSL filed a trademark for Denver Summit FC on July 11. Millet said the club is “excited for fans to attach themselves to an identity now, and not just a temporary name.” The club’s branding was done by Matthew Wolff, a graphic designer who has created logos for many soccer clubs, including several in the NWSL.
“We want this crest to embody championships, and a community-driven organization,” Millet said.
Millet said that with a brand now established, Summit FC is discussing a potential mascot.
“We’ve got some fun initial concepts that I can’t share yet,” she said.
Fans can purchase merchandise for the newly named club at denversummitfc.com, and the team is having a brand launch party on Saturday at McGregor Square starting at 2 p.m.
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