Martha Stewart Launches Her First Skincare Line at 84

Just a day after celebrating her 84th birthday, Martha Stewart is adding “skincare founder” to her already impressive résumé. The lifestyle icon has officially announced the launch of her very first beauty brand, Elm Biosciences, debuting September 17.

Teaming up with New York-based dermatologist Dr. Dhaval Bhanusali, who also helped create Hailey Bieber’s Rhode line. As per the Wall Street Journal, Stewart spent five years researching and developing the brand, alongside input from 350 dermatology advisors.

Elm Biosciences: What to Expect From the Line

(Photo by Gonzalo Marroquin/Getty Images for Netflix)

The initial launch will feature two products:

A $135 serum formulated with the brand’s proprietary A3O Complex, designed to address visible signs of aging like UV damage, pigmentation, and irritation.

A $50 oral supplement targeting internal factors such as inflammation, oxidative stress, and hormonal imbalance.

‘Everybody Remarks on My Skin’

(Photo by Matt Winkelmeyer/Getty Images for Vanity Fair)

In a joint interview with Dr. Bhanusali for the Wall Street Journal, Stewart said her interest in skincare goes way back.

“I’ve been interested in good skin, oh, I think, ever since I was a child,” she shared. “Everybody remarks on my skin. It makes me very happy because I have worked to take care of my skin.”

While Elm Biosciences is launching in Stewart’s 80s, she insists the brand isn’t just for older women. “This is not targeted to my age. This is targeted to a very broad audience,” she explained. “Skin ages the minute we’re born… What we’re trying to do here is prolong the health of your skin.”

The Beauty Icon’s Favorite Treatments

Naturally, Stewart swears by her new skincare routine. “I have used it religiously for quite a while now, and my skin is pretty fabulous,” she said.

Martha also opened up about the subtle tweaks she relies on to maintain her youthful glow. “I do what I call touch-ups,” Stewart explained. “A little filler… we’ve been working with a little collagen in my cheeks.” “I also do Botox underneath my chin and around my neck.”

An Underserved Market, Until Now

Stewart noted that the skincare world is still lagging when it comes to women her age. “The skincare market for women my age is extremely undertapped,” she said. “And that’s what we’re trying to do here.”

With Elm Biosciences, Stewart is not just expanding her empire—she’s rewriting the narrative on aging with style, science, & self-love.

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