
The Duchess of Sussex didn’t post any new photos on her personal Instagram for her 44th birthday, but As Ever’s IG posted the above photo of Meghan. The caption: “Celebrating the woman behind it all. She pours her heart, vision & magic touch into every detail, and today, we raise a glass to her! Happy birthday to our founder @meghan” Nice. “Pours” and “raise a glass” – in case you didn’t catch the not-so-subliminal messaging, Meghan hopes you’ll celebrate her birthday one day late by buying the newest batch of As Ever wine today. From the As Ever promotional email sent out on Monday:
Today, our founder celebrates another year (Happy Birthday, Meghan!) and tomorrow, we’re raising a glass to celebrate our newest release!
We are thrilled to share that our 2024 Napa Valley Rosé is available tomorrow, Tuesday August 5 at 12 PM PT / 3 PM ET.
Harvested under the California sun, this dazzling vintage embodies everything we love – it’s where timeless elegance meets the spirit of summer.
We’ve worked thoughtfully to bring these exceptional bottles to you, and more of your other favorite As ever products are also being restocked shortly. There is so much to celebrate, and we’re honored to share these special moments with you.
Cheers to birthdays, a new vintage, and the last golden weeks of summer.
The As ever Team
[Via As Ever’s email]
You can go here to As Ever’s wine portal to order the 2024 Napa Valley Rosé. I assume that this will sell out in a matter of hours, if not minutes. I’ve seen some more credible numbers flying around, numbers not from the British tabloids, and it’s safe to say that Meghan is definitely making a lot of money from these wine lines. I don’t begrudge her success in wine, I just wish there was some jam to buy for all of us who don’t drink!

Photos courtesy of As Ever’s IG.








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