Ariana Grande’s makeup brand, R.E.M Beauty, revealed it’s new “Wicked: For Good” product line on Monday, September 22, 2025 via Instagram.
The makeup brand is yet another venture for the multi-talented songwriter. In addition to being an actor and pop star, Grande released eighteen fragrances with Luxe Brands. Since their launch in 2015, Grande’s fragrances have made over a billion dollars in retail sales globally, according to The Hollywood Reporter.
R.E.M Beauty launched in 2021 and partnered with Ulta Beauty in 2022. The company won “Best New Brand” at the Allure Beauty Awards in 2022.
Ariana Grande’s ‘Wicked: For Good‘ Makeup Line
Although R.E.M Beauty posted about the “Wicked: For Good” line on Instagram, the products are not yet available for purchase. Interested buyers will have to wait until midnight ET on October 1st to acquire the line.
According to the Instagram post, the line will include nine products, ranging from eyeshadow palettes to lipglosses and under eye masks. Each product has a “Wicked” themed name. Fans can buy a Glinda or Elphaba makeup set, depending on whether they want pink products or brown and gold makeup.
Also in the line is the Ozian forest eyeshadow palette, the poppy plumping lip gloss, a cherry blossom blush palette and blush brush, the Emerald City metallic eyeliner set, the so popular pH adaptive lip oil, and luxury beautification under eye masks.
The “Wicked: For Good” line isn’t the first time R.E.M beauty has collaborated with Grande’s film career. According to Allure, that line included the Ozdust Eyeshadow Palette, which incorporated colors called The Shiz (metallic silver) and Ozspresso (matte taupe), and the Tulip Field Lip Stain. The original line also had a different Elphaba makeup set, as well as a Galinda makeup set, acknowledging Grande’s character’s name in the first movie compared to the second.
What We Know About ‘Wicked: For Good’
“Wicked: For Good” is the second part to last year’s blockbuster hit, “Wicked.” The second film will arrive in theaters almost exactly one year after its predecessor and will somewhat follow the story of the original Broadway musical’s second act.
However, “Wicked: For Good” star Jonathan Bailey announced big changes from the musical to the film, although he didn’t go into much detail. We do know the film will feature two new songs and that Dorothy will have a bigger role in the film than she does in the Broadway show.
The first “Wicked” movie has a massive success, making over $700 million dollars at global box offices, according to Box Office Mojo. The film also garnered 10 Academy Award nominations, including Best Picture, Best Actress for Cynthia Erivo, and Best Supporting Actress for Grande, ultimately winning Best Costume Design and Best Production Design. The new film is likely to have a similar level of success.
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