Jeremy Clarkson’s £95 advent calendar sparks complaints from concerned customers

Composite image of Jeremy Clarkson holding a beer, and with his advent calendar
Jeremy Clarkson’s Hawkstone advent calendar will set you back £95 (Picture: Amazon Prime Video/Facebook)
Key Points

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  • Jeremy Clarkson’s £95 Hawkstone advent calendar sold out quickly but faced delivery delays, frustrating some customers
  • The advent calendar features alcoholic beverages from Clarkson’s Diddly Squat farm and special Clarkson’s Farm surprises
  • Clarkson has previously faced criticism for his pub’s pricing, and himself spoken out about food intolerances pub lavatory cleanliness
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Jeremy Clarkson has come under fire from customers after putting out a £95 advent calendar… and it’s not because of the price.

Released under Jeremy’s Hawkstone brand, his booze-filled advent calendar comes packed with lagers, ciders, gin and vodka, fresh from his Diddly Squat farm.

In addition to lashings of festive spirit(s), the calendar also contains a number of surprises for fans, including a ‘to-do list’ from Clarkson’s Farm boss Jeremy and manager Kaleb Cooper.

In a post to Facebook last week, Hawkstone announced that the calendar had now sold out, revealing: ‘You lot snapped up our Advent Calendars in record time this year.’

The very last calendar was given away in a Facebook prize draw on Friday, leaving all but one lucky winner empty-handed.

However, many of those who had taken the plunge found themselves dismayed that their calendars still hadn’t arrived yet.

EMBARGOED TO 0001 TUESDAY MAY 13 Undated Handout Photo from Clarkson???s Farm. Pictured: Jeremy Clarkson. See PA Feature SHOWBIZ TV Clarksons Farm. WARNING: This picture must only be used to accompany PA Feature SHOWBIZ TV Clarksons Farm. PA Photo. Picture credit should read: Courtesy of Prime Video. NOTE TO EDITORS: This picture must only be used to accompany PA Feature SHOWBIZ TV Clarksons Farm.
Jeremy released his beer brand’s advent calendar earlier this year (Picture: Amazon Prime Video)
Jeremy Clarkson's ?95 advent calendar sparks complaints from concerned customers Facebook/Hawkstone
Jeremy’s ‘Hoppy Christmas’ set contains 25 days’ worth of boozy treats (Picture: Facebook/Hawkstone)

With December 1st rapidly approaching, some commenters were fretting that their order still hadn’t arrived yet.

‘I ordered the Hawkstone Advent Calendar back in October. Any idea when it will be delivered?’ asked helenp82 on X.

‘Not received mine yet. Anyone else still waiting?’ echoed Julie Louse on Facebook.

‘I haven’t received mine, do you know when they will be delivered?’ asked Claire Price.

Debbie Sharpe added: ‘I was going to ask the same thing. Still waiting on mine too.’

However, many had already received their Christmassy package, with Katherine Eddie commenting: ‘Ours arrived! Thrilled …. Looks amazing.’

‘Mines arrived… looking forward to advent this year lol,’ wrote Chris Onion.

Jeremy Clarkson, The Farmer's Dog Pub, where he is serving a pint
Jeremy opened his pub, The Farmer’s Dog, last August (Picture: Amazon Prime Video)

Last year, the former Top Gear host served up the drinks himself as his pub, The Farmer’s Dog, opened its doors for the first time.

Fans were shocked by some of the prices inside, specifically where the Hawkstone merchandise was concerned.

The most expensive item being sold was a Hawkstone jumper for an eye-watering £60, while other items included a £40 apron, a dog bowl for £35 and a bottle opener for £14.

Jeremy Clarkson (left) at the opening of his new pub, The Farmer's Dog, in Asthall, near Burford in Oxfordshire. Picture date: Friday August 23, 2024.
Pub ownership hasn’t always been easy for Jeremy (Picture: PA)

Jeremy has since been getting hands-on with the particulars of running his own pub.

In October, he vented his frustration at patrons who found themselves unable to aim properly when visiting the pub’s conveniences.

‘The thing that baffles me most of all – forgive me for this – but people go to the lavatory, sit on it and somehow miss the bowl and I cannot understand how they’re doing it!’ he revealed in a video posted to his social media.

He added: ‘And apparently you’re not allowed to put CCTV in the cubicles so we’ll never know.’

Jeremy Clarkson surrounded by press in the street, close up shot of face, wearing grey hat and brown coat. Man in high vis stands behind.
Jeremy previously lashed out at seat-sprinklers and those with food intolerances (Picture: REX/Shutterstock)

Earlier this year, Jeremy also mooted the idea of banning people with food intolerances after being targeted by a scam.

In his column for The Times, he wrote: ‘Food intolerance enthusiasts will claim after they leave that you poisoned them and that you must now give them 50,000 of your pounds.’

This came after a gluten-intolerant customer claimed she had been given beer instead of cider, which made her ill.

However, Jeremy managed to avoid paying out after CCTV footage showed that she hadn’t been drinking beer.

‘I’m seriously thinking of banning people with food intolerances. I know it would be commercial suicide, but they are just so annoying,’ Jezza wrote in the aftermath.

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