Ben Affleckâs partnership with Dunkinâ continues to grow, and the actor appears to be extending his creative role in the brandâs increasingly high-profile commercials. Page Six reported this week that Affleck is directing a new Dunkin’ spot in Los Angeles that features a wide range of well-known television and film stars, including Jennifer Aniston, Tom Brady, Matt LeBlanc, Jason Alexander, Ted Danson, and Alfonso Ribeiro.
Although no release plan for the commercial has been announced, the report marks the latest development in a collaboration that has become one of Dunkinâs most recognizable marketing efforts.
Affleckâs Dunkin Chapter Continues
Affleckâs association with Dunkinâ has been a recurring part of pop culture since he first surprised customers in a 2023 commercial. Dunkin filmed the ad at a Massachusetts location, where the actor worked a drive-through window while serving unsuspecting customers. The commercial ended with a cameo from Jennifer Lopez and received wide attention online and during the Super Bowl broadcast.
Affleck returned in 2024 with âThe DunKings,â a two-part campaign that featured a fictional boy band, matching tracksuits, and a comedic appearance by former New England Patriots quarterback Tom Brady. The campaign leaned on Boston references and Affleckâs willingness to parody himself, which helped the franchise gain traction across social media platforms.
A Growing Celebrity Ensemble
The new project described by Page Six includes a cast that spans sitcom icons, sports figures, and long-time collaborators. Aniston and LeBlanc bring memories of âFriends,â while Alexander and Ribeiro add ties to 1990s and 2000s network television. Dansonâs participation connects the commercial to âCheers,â another Boston-linked property.
The outlet also reported that Affleck is directing and producing the project, a step that further cements his involvement beyond on-camera appearances. Dunkin has not issued a public statement addressing the production, and representatives for the actors named in the report have not commented.
A Cultural Marketing Shift
Dunkinâs recent reliance on celebrity ensembles reflects a broader shift in brand strategy. High-energy, personality-driven campaigns have become a fixture in major advertising releases, especially during cultural tentpole moments such as the Super Bowl and awards season broadcasts. Affleckâs ongoing involvement has given Dunkin a recognizable, comedic identity supported by strong fan engagement.
Whether the new Affleck-directed commercial becomes part of a major broadcast or joins a broader campaign later in the year, the production adds another chapter to a partnership that continues to shape Dunkinâs presence in entertainment and advertising. As the collaboration expands, the combination of humor, nostalgia, and star power remains central to its appeal.
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