<p id=”par-1_41″><a href=”https://www.cheatsheet.com/news/taylor-swift-loves-new-feeling-travis-kelce-brings-relationship.html/”>Taylor Swift</a> recently took steps to protect herself <a href=”https://www.cheatsheet.com/news/most-bizarre-details-will-smith-ai-generated-crowd-video.html/”>from AI deepfake celebrity scams</a>. Celebrities’ likenesses are being used to promote products and services. An artificial intelligence detection platform shared how to identify when AI is being used to manipulate an advertisement. </p>
<h2 class=”wp-block-heading” id=”h-an-ai-detection-platform-shared-how-to-spot-celebrity-scams”>An AI detection platform shared how to spot celebrity scams</h2>
<p id=”par-2_14″>The rise in AI makes it easy for scammers to <a href=”https://www.cheatsheet.com/news/hallmark-stars-warning-fans.html/”>manipulate a celebrity’s image</a>. </p>
<p id=”par-3_50″>“Now, anyone can spin up a version of an artist’s voice, have it say anything, attach it to anything, and distribute it at scale,” Intellectual property attorney Josh Gerben of Gerben IP told <a href=”https://www.cbsnews.com/news/taylor-swift-ai-voice-likeness-trademark/” target=”_blank” rel=”noreferrer noopener”>CBS News</a>. “And the scary part? It doesn’t have to be an exact copy to cause damage.”</p>
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<iframe loading=”lazy” title=”Woman scammed $81,000 from AI-generated video of celeb, daughter says” width=”925″ height=”520″ src=”https://www.youtube.com/embed/e_dWxpWBoAk?feature=oembed” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen></iframe>
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<p id=”par-4_72″>The AI detection platform <a target=”_blank” href=”https://copyleaks.com/blog/tiktok-ads-impersonate-celebrities” rel=”noreferrer noopener”>Copyleaks</a> shared how to identify when ads are using AI to manipulate what a celebrity is saying. First, people should look out for any unnatural physical details, such as odd eye movements or unrealistic proportions. Audio mismatches like poor lip sync and a flat robotic tone can also indicate that a video is fake. Copyleaks noted that this can be the best way to identify an AI video.</p>
<p id=”par-5_44″>People should also look at the background of a video. Flickering edges, warped backgrounds, and inconsistent lighting can be tells. An ad might use a filter to disguise this. People should also question whether or not the background location makes sense for the celebrity. </p>
<p id=”par-6_38″>People should also check other sources and question whether it makes sense for a celebrity to promote the product. Finally, detection platforms can help. These tools analyze metadata, run reverse image or video searches, and detect AI artifacts. </p>
<p id=”par-7_14″>As <a href=”https://www.cheatsheet.com/news/scarlett-johansson-slams-ai-video-celebs-protesting-kanye-west.html/”>celebrity AI scams</a> continue to rise, people can take steps to protect themselves.</p>