<p id=”par-1_68″><a href=”https://www.cheatsheet.com/news/4-of-50-cents-pettiest-clapbacks.html/”>50 Cent</a> fans will have a chance to recapture the magic of the early 2000s come August 20. The famed rapper and Reebok have linked back up to re-release the iconic G-Unit <a href=”https://www.cheatsheet.com/news/inside-dj-khaleds-8-million-sneaker-collection.html/”>Reebok sneakers,</a> more than two decades after they first hit the shelves. The long-awaited return is causing quite the stir after months of speculation about the potential collaboration. Do you know how it all began, though?</p>
<h2 class=”wp-block-heading” id=”h-50-cent-s-history-with-reebok”>50 Cent’s history with Reebok</h2>
<p id=”par-2_119″>The excitement around the rerelease of 50 Cent’s Reeboks isn’t a big surprise. The shoes were truly iconic during their heyday. The G-Unit G6 wasn’t just another celebrity sneaker. It was one of the defining hip-hop footwear collaborations of the early 2000s, cementing 50 Cent into sneaker lore for good. The shoe launched in 2003 alongside his multi-platinum debut album, <a href=”https://www.cheatsheet.com/news/eminem-told-50-cent-shooting-get-rich-or-die-tryin-film-terrible.html/”>“Get Rich or Die Tryin’.” I</a>n many ways, 50 Cent was a trailblazer in the sneaker game. The G-Unit line was one of the earliest and most prominent artist-fronted sneaker lines in the industry. The partnership came as major sneaker brands reimagined their lineups to include lifestyle options backed by performers instead of athletic shoes promoted by professional athletes.</p>
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<p id=”par-3_77″>The G6 is the shoe Reebok is ready to revisit now, but it wasn’t the only shoe to come out of the deal. The broader G-Unit Reebok line also included the G XT, the G6 Runner, a G-Unit Boot, and a women’s exclusive G-Unit Ladies model. Reebok also opted to pit their own collaborators against each other, with the G6 serving as a direct competitor to a Jay-Z-led line. The competition led to hype for both offerings.</p>
<p id=”par-4_45″>The original partnership was a massive success, with shoes flying off the shelves. 50 Cent has said the G-Unit Reebok deal generated roughly $80 million for him at its peak. While that number has never been confirmed, it is a staggering claim for the timeframe.</p>
<h2 class=”wp-block-heading” id=”h-why-the-timing-makes-sense”>Why the timing makes sense</h2>
<p id=”par-5_73″>The return of the G6 makes a lot of sense. The fashion world has refocused on early-2000s nostalgia, with a specific focus on the hip-hop aesthetic with much success. <a href=”https://www.cheatsheet.com/news/the-cardi-b-effect-sends-denim-flying-off-old-navys-shelves.html/”>The success of Cardi B’s Old Navy collaboration </a>is proof of that. It also comes at a time when 50 Cent is returning to his prior form, with a focus on his documentary work and his dedication to trolling his rivals on Instagram. </p>
<p id=”par-6_76″>The G6’s return on August 20 looks set to be one of the year’s most anticipated hip-hop footwear moments. The shoes will retail for $130, a reasonable increase from their original retail price of $80 in 2003. The retro launch is a recreation of the original white, blue, and red colorway. It is unclear at this time if Reebok and 50 Cent will continue to release retro styles, including the women’s offering from the early 2000s.</p>