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Streetwear brand Anti Social Social Club is revving up its first-ever capsule collection with France’s legendary 24 Hours of Le Mans endurance race—and we’ve got an exclusive first look at the 20-piece drop.
ASSC—which has previously collaborated with Nike, Vans, True Religion, COMME des GARCONS, Samsung, Formula 1, Honda, Gran Turismo and EA Sports—pays homage to the grueling Le Mans race with a custom livery for an LMP2 race car, a branded umbrella, and a matching team kit featuring a Bell helmet, racing suits and gloves for team drivers and crew, among other items.
The collection also features a collaborative Kappa jersey, an ASSC x Le Mans poster by Automobilist, and a Spark 1:43-scale model race car. The map of the Circuit de la Sarthe race course is featured on some designs, and pricing for the pieces ranges from $24 to $1,500.
“This project was born out of our passion for endurance racing and the opportunity to be part of arguably the greatest spectacle in all of motorsports. This is the first time the ACO [Automobile Club de l’Ouest} & Le Mans have collaborated with anyone in our space and we are honored to be chosen to partake in such a prestigious event,” said Anti Social Social Club in a statement announcing the drop, which is slated to launch June 15, the same day as the epic race.
Stéphane Andriolo, Client and Event Director of Automobile Club de l’Ouest, added: “We are delighted to offer this exclusive collaboration with Anti Social Social Club just a few hours before the start of the 92nd edition of the 24 Hours of Le Mans. Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition.”
The Anti Social Social Club x 24 Hours of Le Mans collab is available beginning June 15 exclusively at www.antisocialsocialclub.com. Check out a sneak peek at the collection in the slideshow above, featuring French race car driver Maxime Jousse.
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