Big Brother’s so-called ‘Wolf Pack’ is causing major controversy among viewers, with fans taking to social media to criticise the group’s behaviour inside the house.
The nickname, which some of the male housemates have given themselves, has become a flashpoint for discussions.
Many fans have expressed discomfort over the group’s loud, dominant energy and what some are calling ‘pack mentality.’
One viewer on Reddit, @eostric_stides, summed up the frustration by writing: ‘I find the whole wolf pack thing really cringe. It feels like watching a group of teenagers yelling and barging around.’
‘Also, REALLY do not like that Cameron B keeps calling Jenny ‘sweetheart’ in arguments. George was called out for saying ‘love’ to her, yet Cameron is angrily throwing out ‘sweetheart’ to shut her down when he feels criticised.’
The comment has since been echoed by countless fans who agree that the atmosphere in the house has turned aggressive rather than entertaining.
(Picture: Shutterstock for Big Brother)
Another viewer, @suitable_fun_1087, highlighted how Cameron’s actions seem to reinforce the same pattern of behaviour, writing: ‘Him banging his fists on the table is a lot nastier but part of the same pattern of behaviour.’
Viewers have been pointing out what they see as an inconsistency in how behaviour is called out among housemates. One fan, @someblonde44, commented: ‘Yes, I also thought this when George said “love” and got called out for it, but then Cameron says “sweetheart” but doesn’t get called out.’
The debate hasn’t just stayed on Reddit – it’s spread across X (formerly Twitter), where users are voicing similar frustrations about the ‘Wolf Pack’ antics.
@Lewisjstt posted: ‘This wolf pack malarkey needs to stop IMMEDIATELY. Why are they now making wolf howls?’
Another fan, @MonoworldsIDS, added bluntly: ‘Wolfpack oh my days are we in year 7.’
The group’s exaggerated ‘pack’ behaviour – including group chants, banging tables, and in-jokes that alienate other contestants – has caused a divide within the house.
@Jkschesttattoo wrote: ‘The entire ‘wolf pack’ needs to go. I can’t deal with this juvenile masculine energy.’
However, not everyone agrees with the accusations of toxic masculinity.
Some viewers have rushed to defend the housemates, suggesting that their language and behaviour are being misinterpreted.
A handful of fans are defending Cameron B due to his Bolton lingo being mistranslated.
@369vibrations responded: ‘Wow wtf? He’s from up north, it’s a northern thing to say, sweetheart. My lord, it’s not toxic masculinity. Ffs people need to get a life lol.’
Others echoed that sentiment, arguing that Cameron’s use of ‘sweetheart’ is more cultural than condescending.
@Dracarys98 commented: ‘You’re barking up the wrong tree with the ‘sweetheart’ thing. That’s just part of his dialect. lol.’
The debate has clearly split the fandom in two.
On one side are viewers who feel the so-called ‘Wolf Pack’ has created an intimidating, testosterone-fuelled dynamic in the house.
On the other hand are those who think social media is overreacting, taking casual language and playful energy too seriously.
Part of the controversy seems to stem from Big Brother’s long-standing tension between authenticity and accountability.
In this case, the ‘Wolf Pack’ has unintentionally become the latest example of how masculinity is policed on reality TV.
The Big Brother house has always thrived on personality clashes, but this season’s gender politics seem to be striking a deeper chord with audiences.
The question of whether Cameron’s ‘sweetheart’ comments are affectionate or patronising has sparked wider discussions about language, regional dialects, and how tone changes meaning.
Regardless of which side fans fall on, the ‘Wolf Pack’ debate has undeniably reignited Big Brother’s ability to get the nation talking.
Whether people see it as boys being boys or as an outdated display of macho behaviour, it’s clear that this group has made an impression – and not necessarily a flattering one.
As one Reddit user, @eostric_stides, put it best, ‘It’s giving toxic masculinity.’
And judging by the online reaction, it’s also giving Big Brother the controversy it feeds off of.
Big Brother airs from Sunday to Friday at 9pm on ITV2.
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