Breaking Down the Hidden Messages in Taylor Swift’s ‘New Heights’ Teaser

Taylor Swift is never one to waste a photo op — or a set design — when it comes to leaving her fans a trail of clues. In a teaser from her upcoming episode of Jason and Travis Kelce’s “New Heights” podcast, Swift announced her new album, “The Life of a Showgirl,” and eagle-eyed viewers immediately started spotting hidden Easter eggs in the background. From a brand-new T.S. font to nods to her cats, the set is packed with potential hints about her next era.

Easter Eggs Hidden in Taylor Swift’s ‘New Heights’ Set

The most obvious visual clue? Multiple signs in the background featuring the new T.S. font — not just in the album’s signature orange, but also in red and white.

There is also the large jar filled with friendship bracelets, a clear wink to the Eras Tour tradition where fans exchange them at shows. The first teaser clip of Swift and Kelce flirting also clocks in at exactly 13 seconds—her well-known lucky number—while she wears a bold orange lipstick, breaking from her usual red.

There’s also an orange sign positioned directly behind Swift’s head, plus a book on set that simply reads “CATS,” likely a nod to her beloved pets Meredith, Olivia, and Benjamin. The contents of that orange sign remain unclear for now, but fans will be on high alert when the full episode drops.

As for the music itself, Swift released a Spotify playlist titled “and, baby, that’s show business for you,” featuring tracks produced by Max Martin and Shellback. That has fueled speculation the powerhouse producers are behind the new album, which is expected before mid-October — specifically by the shipping date of October 13, 2025.

Swifties Have Been Decoding TS12 Clues for Months

Swift’s surprise announcement on August 12 was far from random — in fact, she’s been teasing the date and the album’s orange aesthetic for months.

One early clue? A video from her Miami Eras Tour stop where she’s holding one of her cats while standing near an “A12” stadium sign. Then there’s the now-infamous moment where she exited the stage through an orange door. Fans also point to an Eras Tour outfit in the exact colors of “The Life of a Showgirl” lock screen.

Some are even looking back to her “Anti-Hero” music video, where one version of Swift (in a TS12-coded outfit) stares at another version of Swift dressed in “The Tortured Poets Department”-coded attire—a visual cue that could symbolize her transition between eras.

Swift has been upfront about her love for leaving subtle clues. “I think the best messages are cryptic ones,” she once told Entertainment Weekly. “Easter eggs can be left on clothing or jewelry… people don’t usually find out this one immediately, but they know you’re probably sending a message. They’ll figure it out in time.”

Given her track record, it’s safe to say Swift’s fans will be combing through every frame of her “New Heights” appearance for whatever she’s planning next.

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