Dakota Johnson told Hollywood wants ‘more muscular’ TV shows: ‘What does that mean?’

CANNES, FRANCE - MAY 19: US actress Dakota Johnson poses during a photocall for the film 'Splitsville' at the 78th edition of the Cannes Film Festival in Cannes, France on May 19, 2025. (Photo by Mustafa Yalcin/Anadolu via Getty Images)
Dakota Johnson shared her disbelief over what Hollywood producers had told her (Picture: Getty)

Actress Dakota Johnson revealed she was told by Hollywood studios to make a TV show she was pitching ‘more muscular’.

The 35-year-old Fifty Shades of Grey star co-founded TeaTime Pictures with former Netflix executive Ro Donnelly in 2019, producing projects including 2023’s Daddio with Sean Penn and her upcoming relationships comedy, Splitsville.

But she has shared her frustration at how the film industry works – and often in opposition to what she’s trying to do – recalling baffling feedback she received for a female-led TV show.

‘I do find myself constantly fighting to tell true stories and portray real women on screen. It’s not what studios are wanting to do right now,’ Johnson told Metro at a roundtable with other press on Tuesday at Cannes Film Festival.

 Referencing a TV project that TeaTime is developing, she continued: ‘While we were figuring out who we were going to make it with, we kept hearing that they wanted more ‘muscular’ shows.

‘And I was like, ‘What the f**k does that mean?’. And what it really meant was, men with muscles. And I was like, ‘Wait, but what about this show about a really, really smart woman?’’

CANNES, FRANCE - MAY 19: Dakota Johnson attends the "Highest 2 Lowest" red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 19, 2025 in Cannes, France. (Photo by Lionel Hahn/Getty Images)
She was baffled by execs saying her TV show needed to be ‘more muscular’ (Picture: Getty)
CANNES, FRANCE - MAY 19: (L-R) Kyle Marvin, Adria Arjona, Dakota Johnson and Michael Angelo Covino pose during the "Splitsville" photocall at the 78th annual Cannes Film Festival at Palais des Festivals on May 19, 2025 in Cannes, France. (Photo by Andreas Rentz/Getty Images)
With Splitsville co-writers Kyle Marvin and Michael Angelo Covino and co-star Adria Arjona at Cannes Film Festival (Picture: Getty)

‘It was really, really hard and that’s ugly, and that sucks – I don’t want to watch shows about men with muscles!’ the Persuasion star added. ‘Some women might love that, and that’s great, but I want to see real portrayals of people, and that is not always what studios want to make.’

Johnson also reflected on her ‘complicated relationship’ with the movie business, which she’s been aware of from a young age as the daughter of Hollywood royalty, actors Don Johnson and Melanie Griffith.

‘I think it’s quite ugly, and I also think it’s wonderful and beautiful – it’s like a love-hate relationship. It can be really, really s****y sometimes,’ she observed while sharing that was ‘definitely enjoying it more’, being a producer as well as an actor.

One of the highlights was Splitsville’s standing ovation at Cannes (reported to last between six and eight minutes) and ‘a room full of people laughing because of something we made’.

2025 Kering Women In Motion Awards - The 78th Annual Cannes Film Festival
The star described her relationship with Hollywood as ‘complicated’ (Picture: Arnold Jerocki/FilmMagic)

‘That’s a gift for me. Making people laugh brings me so much joy, so as a producer it is amazing to use all aspects of what I have to offer, because I have way more to offer. And I also want more from movies, I crave more.’

Johnson, who will also star in upcoming rom-com Materialists, also recently explained that her desire had been compounded by a lack of collaboration and shared vision on previous projects.

‘I found myself as an actor, a few times, showing up to the premiere of a movie to see it the first time and saying, ‘Woah. That is not what I thought we were making.’ That is such a weird thing to do,’ she admitted at a Kering Women in Motion event in Cannes on Monday.

She previously had said something similar about her critically mauled superhero movie Madame Web, saying she wouldn’t likely do a film like that again ‘because I don’t make sense in that world’.

‘But sometimes in this industry, you sign on to something, and it’s one thing and then as you’re making it, it becomes a completely different thing, and you’re like, Wait, what?‘ she told Bustle.

This image released by Sony Pictures shows, from left, Isabela Merced, Dakota Johnson, Sydney Sweeney and Celeste O'Connor in a scene from "Madame Web." (Columbia Pictures/Sony via AP)
Johnson talked about being ‘surprised’ by previous movies she’s done at the project’s premiere, such as Madame Web (Picture: Columbia Pictures/Sony via AP)

‘But it was a real learning experience, and of course it’s not nice to be a part of something that’s ripped to shreds, but I can’t say that I don’t understand.’

Madame Web was labelled as ‘one of the worst comic book movies I’ve ever seen’ by Chicago-Sun Times critic Richard Roeper, while Rolling Stone’s David Fear called it ‘the Cats: The Movie of superhero movies’.

It was also a box office bomb, earning $100.5million (£75m), which was only marginally more than its reported budget.

Covino, Kyle Marvin, Adria Arjona and Johnson in ?Splitsville?
She co-produces and stars in Splitsville, which premiered at Cannes (Piicture: Zhivko Mironov/Neon)

In Splitsville, written by The Climb’s Michael Angelo Covino and Kyle Marvin and directed by Covino as well, Johnson plays Julie, a woman in an open marriage with her husband Paul (Covino), who is offering support to his friend Carey (Marvin) after his wife Ashley (Adria Arjona) asks him for a divorce.

But when Carey crosses a boundary, things get very messy very quickly between the two families.

Splitsville premiered at the Cannes Film Festival. It’s scheduled for release in the US on August 22 and is yet to announce a UK release date.

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