A Dragons’ Den star has unveiled her strict rule when it comes to inviting her children’s friends over for playtime.
Sara Davies, 41, joined the hit BBC show as its youngest ever female investor in 2019.
In that time, she has gone on to make several successful investments in companies such as Sibstar, My Chocolate Shop, and Redcote Leisure Ltd.
However, in March she revealed that she was stepping away from the show to focus on her business ‘for now’.
Despite her exit, Sara seems to be turning her attention towards her two children, Oliver, 11, and Charlie, eight, whom she shares with her husband of almost 20 years, Simon Davies.
Talking to Daily Mail’s Eden Confidential, she said: ‘I have a box at the front door, so when they come to my house, they put their phones and iPads in the box, and it stays in my bedroom.’
The 41-year-old continued: ‘I like to be the fun mam where the other kids come around and I get pizzas, [but] I’ve seen it where the kids come and have phones and iPads and one of them will withdraw and sit on their iPad.
‘I don’t want the other parents to think that I’m judging them because they’ve let their kid [have a smartphone].
‘I’m too nervous to say anything about it in the school WhatsApp group.’
Sara is frequently speaking about motherhood to her followers, telling Mother & Baby that her kids help to keep her ‘grounded’.
The successful businesswoman explained: ‘It’s hard because I want to give them everything I didn’t have, and I have the money and the means to give them everything, but giving them material things isn’t gonna make them a better person.’
She added that, when she was young, her parents’ didn’t have much money at all’ but going on camping holidays didn’t ‘affect [her] growing up’.
‘I want my kids to grow up like I did—appreciating things and appreciating the value of money. I also had to work for things; it wasn’t just given.
‘And Simon was the same – we both came from very working class families. We are absolutely on the same page on how we want our kids to grow up.’
Breaking the news of her exit from the hit show, Sara wrote on Instagram: ‘Little update from me…..
‘As this last run of Dragons’ comes to an end I have to say I’ve loved every minute of this series so far and I’m so proud of the businesses I’ve invested in this year!
‘As a lot of you will know, I’ve taken up my position again as CEO of Crafter’s Companion and my business is my big priority this year. And when I commit to a business, I really commit, which is why I find Dragons’ Den such a rewarding role.
‘As well as filming an incredible show, being a Dragon requires so much dedication and time behind the scenes as you join the life of each business you invest in.
‘It means seeing through your investment and committing to your part in that organisation. It’s so much more than a TV show.
‘That’s why I’ve taken the decision to step away from the Den for now, to focus on my own business, which was my first baby! So I won’t be filming with the team this year for the next series.’
Recently, Sara backed calls for footballer-turned-pundit Gary Neville to be her replacement on the programme.
In her first live TV appearance since sharing the announcement with fans, she told The One Show host Alex Jones exactly why she could see him sitting in the hot seat.
‘You know, I loved it when Gary was in last year, Gary Neville. And I feel like he really had that empathy and warmth that I think I bring to the Den that I worried will be lost,’ she reflected.
Cheekily adding: ‘So yeah, Gary for President!’
The ex Strictly star founded the global company Crafter’s Companion, a retail business that specialises in craft tools, in her bedroom while at university in 2005.
According to reports, earlier this year she again became a major shareholder in the business, returning as chief executive.
The entrepreneur, who is from County Durham, was made a Member Of The Order Of The British Empire (MBE) in 2016, recognised for services to the economy.
Dragons’ Den is available to watch on BBC.
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