Now, any financial worries are presumably in the past.
Rhode sold for about $1 billion, proving that Hailey can defy anyone’s doubts. What does this mean for her?
Model Hailey Bieber arrives for the 2025 Met Gala at the Metropolitan Museum of Art on May 5, 2025. (Photo Credit: ANGELA WEISS/AFP via Getty Images)
Congratulations to new billionaire (more or less) Hailey Bieber!
Hailey Bieber has sold Rhode to e.l.f Cosmetics.
According to TMZ‘s report, Hailey’s deal is for $1 billion, but there’s a stipulation.
At the close of the deal, she receives $800 million in cash and stocks.
There’s $200 million with her name on it if the company performs well over the next three years.
Hailey Bieber, Beauty Innovator of the Year recipient attends DAOU Vineyards at the Daily Front Row Fashion Los Angeles Awards 2025 at The Beverly Hills Hotel on April 24, 2025. (Photo Credit: Phillip Faraone/Getty Images for DAOU Vineyards)
This has been in the works for months. Early this year, there were whispers that she was working with JPMorgan Chase to facilitate the sale of Rhode.
Believe it or not, for a deal of this size, that’s a fairly quick turnaround.
Some acquisitions of this size take years.
That would seem to indicate that both sides were eager to make the trade.
Hailey Bieber attends the 2023 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 12, 2023. (Photo Credit: Jon Kopaloff/Getty Images for Vanity Fair)
Don’t worry; Hailey isn’t leaving the beauty business
This deal means that Hailey is selling her ownership stake in Rhode.
But she will remain the chief creative officer and head of innovation.
So Hailey will continue to oversee creative, product innovation, and marketing efforts for the company.
Hailey will also act as strategic advisor to Rhode and e.l.f. Beauty.
How much an “advisor” role means varies from situation to situation, of course.
After news broke about this massive deal, Hailey Bieber took to her Instagram page to thank the Rhode team, fans, and customers — and to clarify much of what we just discussed.
There are fan concerns that Hailey did not detail, however.
In 2022 — the same year that Hailey founded Rhode — Justin Bieber sold his music catalogue (the rights to all of his music from before 2021) for $200 million.
Hailey Bieber attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025. (Photo Credit: Neilson Barnard/Getty Images for Vanity Fair)
What does this mean for Justin?
Many experts noted that Justin could have gotten more for his catalogue if he’d wished. Reports have since alleged that Justin was broke (in rich people terms) and needed fast cash.
Now, Hailey is functionally the forever breadwinner.
Fans are now thinking about those divorce rumors and Justin’s string of alarming posts and worrisome actions. What would happen in a divorce?
We don’t know. But we do know that, as far as the public is aware, Hailey and Justin Bieber do not have a prenup. That is an awkward reality to consider.
Hailey Bieber’s net worth as she sells Rhode Beauty in $1,000,000,000 deal Uncategorized Rhode Founder Hailey Bieber has announced e.l.f is acquiring her company (Picture: e.l.f.) Hailey Bieber has shared she is ‘so incredibly excited’ to announce a huge beauty deal, just three years after launching her company, Rhode. Bieber, 28, has announced that she has sold her makeup brand, Rhode, to a…
Hailey Bieber’s net worth as she sells Rhode Beauty in $1,000,000,000 deal Entertainment Rhode Founder Hailey Bieber has announced e.l.f is acquiring her company (Picture: e.l.f.) Hailey Bieber has shared she is ‘so incredibly excited’ to announce a huge beauty deal, just three years after launching her company, Rhode. Bieber, 28, has announced that she has sold her makeup brand, Rhode, to a…
Hailey Bieber’s Skincare Brand Rhode to Be Acquired by E.l.f. in $1B Deal Entertainment Model Hailey Bieber just inked a deal to sell her lifestyle beauty brand rhode to e.l.f. Beauty, per a Wednesday, May 28 press release. The 28-year-old sold her company to the cosmetic giant in a deal that is valued up to $1 billion. Chairman and CEO of e.l.f., Tarang Amin,…
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