Hailey Bieber is turning heads with her latest poolside photoshoot in Los Angeles. The Rhode Beauty founder showcased her signature blend of glamour and sophistication in a sleek black swimsuit and strappy heels.
Hailey Bieber Stuns in Plunging Swimsuit & Stilettos
On Saturday, Sept. 20, the Rhode Beauty founder, 28, posed at the iconic Chateau Marmont hotel in a black one-piece swimsuit featuring a deep neckline and open back. She completed the look with strappy black stilettos, standing confidently on the hotelâs diving board and even dipping her heels in the pool during the shoot.
The photos marked a bold, high-fashion moment for the model, though itâs not yet known whether the shoot was tied to her Rhode brand or another project.
Regardless of the shootâs inspiration, fans quickly took to social media to share their praise. One wrote, “Hailey Bieber I’m speechless,” while another added, “Hailey Bieber the woman you are.” A third playfully chimed in, “OH HAILEY THIS BODY TEA.”
Inside Hailey & Justin Bieberâs Milestone Moments in 2025
One day after the shoot, Bieber was spotted on a relaxed outing with her husband, Justin Bieber, and their 13-month-old son, Jack Blues. Justin shared the family moment on Instagram, posting photos of the trio walking hand-in-hand. Hailey traded her dramatic swimsuit look for a white tank top and sweatpants.
The post, which racked up more than 2 million likes, received praise from fans and stars alike, including singer Justine Skye and Miami Dolphins wide receiver Odell Beckham Jr., who reacted with “ð¥¹ð¥.”
Itâs been a whirlwind year for the power couple. In May, e.l.f. Beauty acquired Rhode for $1 billion, a milestone that positioned Hailey as chief creative officer and head of innovation for the brand. Just weeks later, Rhode launched its Lemontini Peptide Lip Tint flavor, which Hailey promoted in another sleek black swimsuit shoot accented with pops of yellow.
Meanwhile, Justin announced he will headline Coachella in 2026, a decision that was reportedly heavily influenced by his beauty mogul wife. âHailey was definitely the driving force behind Justin doing Coachella. As someone who grew up on his music, she always reminds him that heâs the Justin Bieber. She knows firsthand how much it means to his fans to see him back on stage, so she was like, âYou have to do this,’â an insider shared with US Weekly.
The announcement came on the heels of Justin’s recently released albums “Swag” and “Swag II” which Hailey also celebrated on Instagram.
From turning heads in glamorous photo shoots to steering Rhodeâs billion-dollar growth, Hailey has shown she can balance her role as a trendsetter and entrepreneur with life as the partner of a global superstar.
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