Ashton Kutcher is stepping into another high-powered roleâthis time with Soho House. The âThat â70s Showâ alum revealed that after more than 15 years as a member, he is investing in the company as part of a $2.4 billion deal to take it private.
âFifteen years a proud @sohohouse memberâtoday Iâm investing to help take the company private. This place has been a global creative home, a refuge, and a launchpad for friendships,â Kutcher shared on Instagram. âMy hope is that the future of the Houses will be as inspired as the members who bring them to life.â
Ashton Kutcher Joins Soho Houseâs $2.7 Billion Deal
Soho House & Co, which operates exclusive members-only clubs across the globe, announced the buyout earlier this week, per The US Mirror. Under the agreement, a group led by hotel giant MCR will purchase its outstanding shares for $9 each in cash. Executive Chairman Ron Burkle and other large shareholders will continue to hold control.
Kutcher, now serving as a board member, is among the high-profile names backing the move. If approved, the company will stop trading on the New York Stock Exchange by 2025.
Soho House has expanded significantly since its first club opened in 1995. As of June 2025, the brand has 46 Soho Houses, 8 Soho Works, and luxury Scorpios Beach Clubs in Mykonos and Bodrum, as well as Soho Home, its retail and lifestyle arm. Membership fees vary based on age, location, and type, ranging from a few thousand dollars to much higher amounts annually.
The company currently has more than 270,000 members worldwide. In its most recent financial update, Soho House reported $329.8 million in revenue for its second fiscal quarter, up 8.9% year-over-year.
Kutcherâs Billion-Dollar Investment Career
For Kutcher, this isnât his first major win in the investing world. Long before celebrities became Silicon Valley regulars, he co-founded A-Grade Investments in 2010 with entertainment manager Guy Oseary and billionaire Ron Burkle, according to CNBC. Together, they made early bets on companies like Uber, Airbnb, Spotify, and Warby Parkerâmoves that paid off massively.
His first big hit came in 2009 when he invested $1 million in Skype, tripling his return when Microsoft acquired the platform. Investments like these helped Kutcher pivot from paycheck roles to passion projects.
âNow I can just worry about playing roles that I want to play,â the âJobsâ star previously said.
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