TikTok megastar Emilie Kiser has stayed in the headlines all summer as fans rallied around her and rooted for a return after the mommy influencer lost her 3-year-old son to a backyard pool drowning. Kiser has over 4 million followers on the platform, likely making her one of the app’s top earners as she dominates the popular “mommy vlogging” scene.
On Thursday, August 28, the Arizona native posted on the app for the first time since May 12, the day of the accident. In her post, Kiser bravely addressed the tragedy, saying she hopes her son’s story “will help prevent other children and families from suffering the same loss.”
She also thanked her viewers, saying, “To my audience and the people who have supported us: I cannot thank you enough for the kind messages I have received, for the outpouring of love for our family, and for the support you have brought to me in these extremely tough times.”
Read on for a look back at how Kiser grew her social media empire to gain a massive following and luxury life.
A Hobby Becomes a Goldmine: Emily Kiser’s $5 Million Net Worth
In her August 28 TikTok statement, Kiser recounted how her social media journey started as a hobby before she became an internet star. She wrote, “When I started on social media in 2021 as a new mom, my goal was to connect with other moms and find a community. I have found that and so much more through all of you.”
The 26-year-old went on, “I found a community, a hobby I love, and a job I am grateful for.” That hobby became a lucrative career as her videos started going viral. As Kiser’s follower count soared, her popular content came to represent aspirational escapism. Last year, she and her husband, Brady, moved with Trigg into the luxurious Arizona home that served as the aesthetically stunning backdrop for her recent videos.
Kiser’s net worth is estimated by Pantry Experts to be around $5 milllion. The outlet says her content likely pulls in earnings of around $15,000 to $17,000 per week, and that analytics tracking tools reveal at least $7,279 of that is generated by her Instagram account. The vlogger is also active on YouTube, but TikTok is where she received the most views. The morning routine vlog she posted before taking a three-month break after the family tragedy has been watched 98 million times.
The Future of Emilie Kiser’s Career: Fans React to Emilie Kiser’s Return
While Kiser hasn’t discussed her future plans for her content, the star can likely continue as a successful influencer judging by the outpouring of love and sympathy she has received.
Commenting on Kiser’s TikTok is statement is currently turned off, but fans have flocked to discussion forums like Reddit to weigh in. One user wrote in a subforum called Fauxmoi, “Impressive letter to right up front acknowledge she should have had a pool fence. No excuses and that makes me admire her.”
Another predicted, “She’s essentially soft launching her comeback.”
“Sheâs clearing the path to start a new chapter online in the future. Itâs sad, but even if you donât want to life goes on. This is her livelihood and she will be back,” chimed in a third person.
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