Jeremy Clarkson has promised to urinate on a pub goer who feels he is being overcharged for pints of beer.
The Clarkson’s Farm star 64, is the proud owner of a popular pub The Farmer’s Dog, which reportedly cost £1,000,000 and opened its doors in August.
The pub was founded following the success of the star’s Diddly Squat farm and shop and has drawn in thousands of fans to the Oxfordshire area.
In a new column, the journalist took aim at a ‘man on social media whom he hates’ as he threatened to urinate on the man in retaliation for his dirty protests.
‘There’s a man on social media whom I hate,’ he began in his column for The Sun.
‘If he feels he’s been overcharged for a pint at a pub, he goes into the lavatory and films himself urinating all over the floor and in the sink.
‘He probably thinks he’s a class warrior, fighting the good fight on behalf of the little man. But he isn’t.
‘He’s just being annoying and if I find out who he is, I shall go round to his house and urinate on him.’
Since opening his pub, Clarkson has revealed his fears over making profits, amid backlash over the prices of food and merchandise.
He explained in his column that he is struggling to turn over a profit, despite the pub’s popularity, and he is going to have to put up the prices.
‘It’s permanently packed. We are serving five or six hundred people a day with lunch and dinner. And on a sunny day, there are hundreds more in the garden, having a pint and a burger.
‘But despite this, I am losing money.’
He explained the various taxes he is now facing on his own-brand beer, Hawksmoor, plus on national insurance and minimum wage.
‘The only solution is to increase prices, which is why the average price of a pint across the country is now perilously close to £5.
‘Back in August, I offered a Sunday carvery for £20 but that’s simply not doable any more.
‘Because not one single person in the Government has ever set up or run a business, we had to take that up to £24. And soon, it will have to go up again.
He joked: ‘And when that happens, we will doubtless get a visit from our TikTok friend who will signal his displeasure by urinating all over the floor.’
The star has been open about his pub’s financial struggles and earlier this month gave away kegs of beer which helped him ‘avoid financial ruin’.
He took to Instagram in a video, saying: ‘Welcome to The Farmer’s Dog, it’s a pub I’ve had for about six months now, and I’ve worked out it is a brilliant way of turning £100 into about £94 using nothing but costings.
‘The only thing that is saving me from financial ruin is the fact that we serve Hawkstone lager and Hawkstone cider.
‘If you’ve got a pub and if you want to see if this strategy works for you as well, get in touch with us at our website, and if we like the sound of your pub, if it is the kind of place we want to be in, we’ll send you a free keg.
’88 pints of Hawkstone lager or cider for nothing.’
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