Loni Anderson’s Romance History

Loni Anderson, best known as the glamorous receptionist Jennifer Marlowe on “WKRP in Cincinnati,” died Sunday at 79, her family confirmed to the Associated Press.

Beyond her iconic TV role, Anderson’s personal life drew headlines of its own, marked by four marriages, two children, and a high-profile romance with Burt Reynolds. Anderson’s romantic history was filled with iconic Hollywood moments, private heartbreaks, and love.

(Photo by Charley Gallay/Getty Images for CDG)

From the quiet days in Minnesota with Bruce Hasselberg to the media frenzy of her marriage to Burt Reynolds, and finally to a peaceful life with Bob Flick, her journey is proof of a woman who loved deeply and lived fully.

Here’s a closer look at the family and relationships that defined her off-screen life.

Loni Anderson’s First Marriage: Bruce Hasselberg (1964–1966)

Loni Anderson married real estate developer Bruce Hasselberg in 1964. Both were young and full of dreams, living a quiet life in Minnesota before fame came knocking. The couple welcomed a daughter, Deidra Hoffman, during their short marriage.

Though their relationship ended in 1966, Anderson and Hasselberg remained committed to co-parenting. Deidra later became a school administrator in California, and Anderson supported her publicly during her multiple sclerosis diagnosis.

Second Husband: Actor Ross Bickell (1974–1981)

(Photo by Vinnie Zuffante/Getty Images)

As Anderson’s acting career gained momentum in the 1970s, she crossed paths with Ross Bickell, an actor who shared her passion for the craft. The couple married in 1974 and spent several years navigating Hollywood life together.

But as Loni’s fame soared, the pressures of balancing work and marriage became too much. They divorced in 1981. Despite their split, they had a deep connection rooted in their shared love for acting.

High-Profile Romance: Burt Reynolds (1988–1994)

(Photo by Vinnie Zuffante/Getty Images)

Loni Anderson’s most talked-about marriage was to Burt Reynolds, one of the biggest stars of the 1980s. The two met in 1981, began dating in 1982, and married in 1988. Their relationship was glamorous, tabloid-ready, and endlessly photographed.

The couple adopted a son, Quinton Anderson Reynolds, in 1988. But behind the scenes, their relationship faced serious challenges. In 1994, their marriage ended in a contentious divorce, with allegations of abuse and child support disputes. Still, when Reynolds passed away in 2018, Anderson & Quinton honored his memory.

“Burt was a wonderful director and actor. He was a big part of my life for twelve years and Quinton’s father for thirty years. We will miss him and his great laugh,” they said in a statement, published by CNN.

Final Love: Bob Flick (2008–2025)

(Photo by Frazer Harrison/Getty Images)

In 2008, Anderson married Bob Flick, a founding member of the folk group The Brothers Four. Surprisingly, they first met back in 1963 at a movie premiere in Minneapolis, long before their romance began.

After reconnecting decades later, they tied the knot and remained together until Anderson’s passing in 2025. Bob Flick brought calm and quiet to Anderson’s life, in contrast to her earlier, high-profile marriages.

They lived a peaceful life away from the spotlight, attending local events and enjoying their time together out of the public eye.

Loni Anderson’s Family & Children

Loni Anderson had two children. Her daughter, Deidra Hoffman, came from her first marriage to Bruce Hasselberg. Her son, Quinton Anderson Reynolds, was adopted during her marriage to Burt Reynolds.

Anderson was a devoted mother, standing by her daughter through health struggles and celebrating family milestones with both of her children.

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