A$AP Rocky & Ray-Ban Unveil ‘Next Generation’ Sunglasses At Paris Men’s Fashion Week
(Ray-Ban)
Rapper, actor and style maven A$AP Rocky is continuing his buzzy eyewear collaboration with Ray-Ban with “The Next Generation Collection,” an exclusive line of three wild new sunglasses styles that debuted during Paris men’s fashion week on the AWGE runway.
The latest collection, a collaboration under Ray-Ban Studios, aims to redefine eyewear with a futuristic aesthetic, according to the brand. The three new styles—Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003—feature “fluid, gravity-defying lines and otherworldly silhouettes.” Key design elements of the collection include ultra-wrapped silhouettes with bold, sci-fi curves, a sculptural fit, and a core black option alongside “high-impact colorways” like translucent gold and mirrored lenses.
(Ray-Ban)
Each pair is presented in a rigid plexiglass cube with a maxi-case, complete with an embossed A$AP Rocky x Ray-Ban stamp logo. The collection, unveiled during one of fashion’s most anticipated events, “reinforces A$AP Rocky’s vision for Ray-Ban Studios: where Harlem creativity, futuristic form, and cultural edge converge in wearable art,” Ray-Ban said.
(Ray-Ban)
The Ultra Wrap 001 is described as having an “inflated wraparound silhouette.” The Ultra Wrap 002 features a “wide lens and mask-like silhouette” with thick temples. The Ultra Wrap 003 boasts “bold wraparound lenses and thick, curved temples,” emphasizing clean lines and a commanding presence. The limited-edition collection is available for $847 per pair at Ray-ban.com while supplies last.
Related Posts:
Steelers Unveil New Throwback Uniform for 2025 NFL Season Sports The Pittsburgh Steelers will have a “new” old look during the 2025 NFL season. The Steelers released that look to begin this week. The team unveiled their new throwback uniform with an announcement on the organization’s official X account at 10 am ET Monday. Forged in Pittsburgh. Defined by Legacy.…
LAUSD to unveil new initiatives in back-to-school speech, amidst a funding fight News As about half a million students prepare to return to Los Angeles Unified School District campuses in a few weeks, Superintendent Alberto M. Carvalho is set to deliver his annual “Opening of Schools” address Tuesday, previewing new initiatives and setting the tone for a school year shadowed by political and…
Shedeur Sanders Stumbles as Browns Unveil QB Plan Sports Shedeur Sanders had a rough outing at Cleveland Browns training camp on Wednesday, coinciding with the team’s announcement of its penciled-in plan to name a starting quarterback. Sanders continued to work with the backup units during 7-on-7 and 11-on-11 drills, just as he did during OTAs and minicamp. But unlike…
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
