Standing the test of time in the watch world means different things to different watchmakers, and some eras tend to provide a wellspring of inspiration. Take the Art Deco period, which Bell & Ross dove into for the latest iteration of the Bell & Ross BR-05.
(Bell & Ross)
Two iconic materials join forces in the new Bell & Ross BR-05 Artline Steel & Gold, one that blends the muscular lines of Bell & Ross watches with the elegance of the 1930s post-war period.
It’s a dressier contrast to watches like the Bell & Ross BR-03 Black Steel, which boasts adventure-ready specs. The newest take on the BR-05, on the other hand, features a smaller, dressier case size and plenty of eye-catching, refined design cues.
(Bell & Ross)
Distinctive vertical grooved detailing adorns gold link inserts within the rugged stainless steel bracelet, while the instantly recognizable Bell & Ross case is finished in similar fashion with gold plating.
(Bell & Ross)
Crisp indices and an almost bronze-hued dial offer a pleasing sense of contrast, not unlike Art Deco designs from nearly a century ago.
(Bell & Ross)
“Abounding in symbolism, the new BR 05 Artline Steel & Gold embraces multiple and complementary references,” the watchmaker said.
(Bell & Ross)
Within the watch, Bell & Ross outfitted this timepiece with a “precise and high-performing” Swiss self-winding movement, one that boasts an impressive 54-hour power reserve.
The dial itself clocks in at an agreeable 40mm, and is finished with a sapphire caseback revealing the 360-degree oscillating weight.
(Bell & Ross)
The statement-making timepiece blends “architectural rigor, versatile urban style, modernist industrial aesthetics and aeronautical evocations,” Bell & Ross said, calling it a clear “statement of contemporary elegance.”
It sells in similarly exclusive (and perhaps elusive) fashion, with just 99 timepieces available globally for $12,800 apiece.