Bowers & Wilkins Debuts High-End Earbuds Inspired By McLaren Supercars
High-voltage automobile design meets high-voltage audio in the latest release from Bowers & Wilkins, an update of its famed Pi8 headphones that doubles down on the British luxury audio brand’s partnership with famed automaker McLaren.
(Bowers & Wilkins)
The David Beckham-approved audio brand is already the official audio partner of fast-moving McLaren, a decade-long effort that has seen Bowers & Wilkins audio equipment inside McLaren’s famed roster of vehicles.
(Bowers & Wilkins)
Co-branded touches dot the headphones themselves and the included, sleek charginng case. And the fan-favorite, award-winning Bowers & Wilkins Pi8 already boast exceptional sound quality, this time revamped with more than a few notable nods to iconic McLaren design.
(Bowers & Wilkins)
Chief among them is the use of McLaren’s instantly recognizable color scheme, fusing McLaren Papaya orange with Galvanic Grey for bold, tasteful appeal. To hear Bowers & Wilkins tell it, “the Pi8 McLaren Edition offers the high-performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.”
(Bowers & Wilkins)
The world of high-end automotive is swiftly turning into a true lifestyle, as Chivas Regal teams with the likes of F1 driver Charles Leclerc and Louis Vuitton partners with Formula 1 on luxe luggage fit for globetrotting drivers. The latest from Bowers & Wilkins certainly builds on that impressive pedigree with intricate details and inspired technical specifications.
(Bowers & Wilkins)
The new headphones, which will accompany the McLaren team across the globe in preparation for F1 races (among other audio gear from Bowers & Wilkins) sit at an ideal intersection of luxury audio and high-end performance auto. “We’re excited to see how it’s received by Bowers & Wilkins and McLaren fans alike,” said Giles Pocock, Bowers & Wilkins’ vice president of brand marketing. Only time will tell, but the partnership appears to be a match made in heaven, and for now, the new Bowers & Wilkins x McLaren Pi8 Headphones are available for pre-order at Bowers & Wilkins for $499.
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