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As a third-generation fine jewelry and luxury timepiece retailer, CH Jewelers is expanding its doors with a new location in Arcadia, California at The Shops at Santa Anita, in partnership with TimeVallée. This growth marks a creative collaboration alongside Chopard, highlighted by a photoshoot featuring actress Maria Zhang that took place on-site at the boutique.
CH Jewelers’ new location in Southern California marks the next chapter of modern American luxury. Not only does it honor family heritage, but it also embraces contemporary design and storytelling.
CH Jewelers’ storefront within The Shops at Santa Anita in the beautiful L.A. enclave, Arcadia. Image provided by Ascend Agency.
Discover Chopard within TimeVallée at CH Jewelers’ newest location in Arcadia. Image provided by Ascend Agency.
The foundations of a family business
The brand was founded in 1970 as the next generation of the celebrated Chong Hing Jewelers. Since then, it has become a trusted name among collectors, brides and luxury buyers. As the family business has grown over the years, it has maintained its commitment to craftsmanship and personal service.
The Arcadia location offers a bespoke experience that differs from modern retail, which is becoming increasingly digital.
“This region holds a quiet power: ambition tempered by resilience, wealth spoken in whispers. With these new multi-brand boutiques, we mark the beginning of a luxury presence here: a space that feels intimate and timeless, personal yet rooted in inherited legacy,” says Victoria H. Lee Castro, third-generation leadership and a key figure behind the brand’s evolution.
Image provided by Ascend Agency
Image provided by Ascend Agency
Image provided by Ascend Agency
Coming together with Chopard for a notable collaboration
CH Jewelers partnered with Chopard for an exclusive editorial photoshoot featuring Maria Zhang to celebrate the brand’s newest location. The collaboration reflects the iconic artistry and sophistication of both brands.
Lee Castro, who got her start studying filmmaking, first connected with Zhang while casting a personal film project. The two developed a friendship that blossomed into a collaboration which merged storytelling, luxury and jewelry.
“Maria represents the kind of elegance we believe in: bold yet quiet, playful though edgy, thoughtful and real,” Lee Castro says. “Bringing a vitality to a next-generation audience, a vision that can only be summed up as a timeless spirit, reimagined for now.”
The photographs from the collaboration capture the beauty, creativity and prestige of SoCal luxury. Each piece of jewelry shines through, depicting the timeless beauty of the brand.
Image provided by Ascend Agency
Image provided by Ascend Agency
Image provided by Ascend Agency
A lasting tradition
CH Jewelers remains dedicated to providing trust, craftsmanship and connection to its customers. Its exclusive partnerships and carefully selected collections are designed not only provide jewelry but also unforgettable memories and precious milestones.
“Our clients come to us not just for what we offer, but for how we offer it,” Lee Castro says. “It’s personal. It’s generational. It’s something you feel the moment you walk through the door.”
As CH Jewelers grows across Southern California, the brand stands firm in a family legacy that aims to bring forward the next generation of luxury jewelry.
To explore the full CH experience, visit one of its boutique locations or follow @chjewelersofficial on Instagram.