Levi’s popular denim Trucker jacket adds Google Jacquard tech


Levi’s Sherpa-lined denim Trucker jacket is everywhere, but perhaps the next time you see someone wearing it, it’ll actually be a Jacquard jacket.

Everyone from Shia Lebouf (on the streets) to Michael B Jordan (in Blank Panther) has been spotted with Levi’s coat on their backs. And we suspect, that after seeing this article, you’ll see it next time you’re out and about or watching a movie. It’s been “in” for a couple years now, and maybe that’s why Levi decided to team up with Google to produce a smart version of the jacket.

Jacquard is Google’s wearable technology for clothing, designed to give you control of your phone without having to actually touch it. With this jacket, you can use touch gestures, like swiping and tapping, on the cuff to issue commands. With a quick gesture on the coat, you can take a picture with your camera or ask Google Assistant a question or respond to incoming calls and texts.


It works through the Jacquard Tag, which wirelessly connects your Trucker jacket to your smartphone in order to serve up helpful alerts. For instance, you can get a notification when you’ve left your phone behind — using lights on the tag and vibrations in the cuff to get your attention.

The best part is Google’s technology complies with Levi’s existing care instructions, so you can treat your Jacquard jacket as any other denim coat. If any of this interests you, it starts at $198 on Levi’s website.

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Source:: Daily times


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