By Terry Hacienda, The Fresh Toast
Despite a naysayers in DC, the public has embraced wed in a big way
In 2012 Washington and Colorado legalized weed for recreational use, since then 22 more states have followed and 38 states have medical marijuana. Over 50 perfect of the population has access and it has become popular with all ages. Even the “war on drugs” generation of Boomers have embraced with AARP explaining many use it for the medical benefits. From Martha Stewart to Fox News, the plant is treated as a another consumer product and as a business line.
RELATED: Science Says Medical Marijuana Improves Quality Of Life
For adults aged 35-50, past-year marijuana use reached an all-time high of 28% in 2022, more than doubling from 13% in 2012. This trend reflects a broader increase in marijuana use across different age groups. Gen Z has taken a different approach by embracing the California Sober concept replacing alcohol for the healthier marijuana.
Taking a page from traditional departments stores, Planet 13, the largest dispensary in the North America has introduced the “store in store” concept. Department stores have used the concept in the beauty department and high end lines like Chanel and Louis Vuitton. Khalifa Kush will be the inaugural brand offering exclusive merch and strains.
“Since we launched earlier this year, we’ve loved having the Khalifa Kush store-in-store at Planet 13 be the home of the brand in Vegas. We’re working on something special for the lounge that’s going to drop early next year — we can’t wait” shared Wiz.
“Our partnership with Wiz Khalifa is the perfect example of authentic celebrity-driven branding — since we signed Wiz, it is the fastest product partnership in terms of sales activity in the history of Planet 13. Authenticity is about more than just an endorsement and with Wizit’s a match made in cannabis heaven. We look forward to Wiz visiting the store more often, meeting his fans and enjoying Dazed! Consumption Lounge when he is in Vegas. “Planet 13 = Experiences and Memories!” stated Lee Fraser, Chief Administrative Officer, Planet 13
The Las Vegas based 112,000 square-foot Planet 13 Entertainment Complex has become the flagship destination for celebrities to showcase the top brands in the industry. Cannabition, another major attraction in the footprint will be opening soon and is an elevated immersive experience.
Cannabis has also joined alcohol in celebrations. The day before Thanksgiving is one of the top 5 drinking days in the US. Some much so the industry refers to it as “Drinksgiving” and “Blackout Friday“. The public has also made the day in the top 5 of consuming, dubbing the day Green Wednesday.
The Fresh Toast is a daily lifestyle platform with a side of cannabis. For more information, visit www.thefreshtoast.com.
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