(Bloomberg/Riley Griffin) — Meta Platforms Inc. will open its Threads social network to almost all advertisers globally, creating a new line of revenue for the company by giving brands access to users across 30 markets, including the US.
Threads, which Meta launched in mid-2023 as a clone of Elon Musk’s Twitter, first began showing ads from a small number of brands this January as part of a pilot program limited to the US and Japan. At the time, Adam Mosseri, who helms both Instagram and Threads, described the effort as a test before the company broadened the offering.
Threads has more than 320 million monthly users, and has been adding more than 1 million signups per day, Meta Chief Executive Officer Mark Zuckerberg said in a Facebook post in late January.
It has benefited from its ad-free experience and close ties to Instagram. Users of the latter photo-centric app are regularly shown Threads posts as suggestions in their timeline and can log into the Threads app with their existing Instagram credentials.
The expansion comes in advance of Meta’s first-quarter earnings report, set for April 30. Wall Street will be closely watching the performance of Meta’s ad business amid market volatility spurred by President Donald Trump’s tariffs, which have disrupted global trade and sent technology stocks spiraling.
Meta, the parent company of Instagram, Facebook and WhatsApp, generates more than 98% of revenue from advertisements placed across its apps.
More stories like this are available on bloomberg.com
©2025 Bloomberg L.P.
Related Posts:
- Meta’s Threads to launch ads globally, spanning 30 markets News (Bloomberg/Riley Griffin) — Meta Platforms Inc. will open its Threads social network to almost all advertisers globally, creating a new line of revenue for the company by giving brands access to users across 30 markets, including the US. Threads, which Meta launched in mid-2023 as a clone of Elon Musk’s…
- Instagram co-founder claims app could have thrived without Meta News (Bloomberg / Kurt Wagner) — Instagram co-founder Kevin Systrom testified that his fledgling photo-sharing app could have succeeded without being acquired by Meta Platforms Inc., and that eventually Chief Executive Officer Mark Zuckerberg treated Instagram’s growth as a “threat” and starved it of resources. The claims could bolster the US…
- How stocks, bonds and other markets have fared so far in 2025 News By WYATTE GRANTHAM-PHILIPS and DAMIAN J. TROISE, Associated Press NEW YORK (AP) — Global financial markets have been turned upside down this year by President Donald Trump’s burgeoning trade war. Markets are not in full panic, but the double-digit declines in major U.S. stock indexes are testing nerves. U.S. markets…
- Wall Street leaps nearly 3% as markets worldwide rally News By STAN CHOE, Associated Press Business Writer NEW YORK (AP) — U.S. stocks are leaping Wednesday as a worldwide rally comes back around to Wall Street following updates from President Donald Trump about his plans for the Federal Reserve and his trade war that investors found encouraging. The S&P 500 was 2.9% higher in early trading,…
- Elizabeth Hurley, 59, appears to ‘hard launch relationship’ with Billy Ray Cyrus, 63 Entertainment (Picture: Rex) Elizabeth Hurley and Billy Ray Cyrus have sparked speculation of a surprise relationship after sharing a kissing photo over the Easter weekend. The 59-year-old British model and actress and country star Cyrus, 63, raised eyebrows after posting a picture together on Instagram with a decidedly romantic vibe. Posing…
(Visited 2 times, 1 visits today)