Pebble Beach Company launches historic clean water initiative to protect Carmel Bay

By Bay City News

Pebble Beach Company and three environmental nonprofits announced a landmark partnership Thursday to safeguard water quality in the Carmel Bay, a state-designated Area of Special Biological Significance (ASBS), officials announced.

In collaboration with California Coastkeeper Alliance, The Otter Project, and Monterey Waterkeeper, the company will pursue the nation’s first Clean Water Act permit specifically for golf course discharges into an ASBS.

The initiative includes enhanced water quality monitoring and updated best management practices for both dry-weather and stormwater discharges, a press release issued Thursday noted.

As part of the effort, Pebble Beach Company will also donate $50,000 to the Big Sur Land Trust to support local water quality projects and improve access to Carmel Bay for Monterey County residents and visitors.

“Pebble Beach Company has long been a leader in ensuring environmental sustainability and water quality,” said David Stivers, president & CEO of Pebble Beach Company. “We are proud to collaborate with these organizations to further our longstanding environmental commitments through this landmark initiative.”

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