Popular clothing retailer to close almost 200 more stores in 2025
Torrid is planning to close up to 180 of its store locations in the US (Picture: Shutterstock)
Another popular clothing retailer is set to close nearly 200 locations in the US this year.
Torrid, which sells plus-size women’s apparel, plans to shutter up to 180 stores ‘to better align our current demand and sales channels’, according to the company’s report for the first quarter of 2025.
Digital sales have grown to represent almost 70% if Torrid’s total demand from customers, according to CEO Lisa Harper.
‘We’re accelerating our transformation to a more digitally-led business, which includes optimizing our retail footprint,’ stated Harper on Thursday.
Torrid sells apparel for women sizes 10 to 30 (Picture: Getty Images)
‘We now plan to close up to 180 underperforming stores this year—allowing us to reduce fixed costs and reinvest in areas that drive long-term growth, including customer acquisition and omnichannel enhancements.’
Torrid plans to lean on its customer base, of which 95% are enrolled in its loyalty program, to work towards a ‘digital transformation’ aimed at growing its revenue.
Harper added that the report for the quarter ending on May 3 shows ‘results in line with expectations’, including $266million in net sales.
Torrid’s CEO stated that most of its sales are digital (Picture: Shutterstock)
Torrid is launching Lovesick and Studio Luxe, and projects that the sub-brands will represent almost one-third of its business by next year.
‘Our sub-brand strategy is delivering positive results, exceeding expectations and helping us reach new and younger customers while driving higher margin sales,’ Harper stated.
Torrid, which makes apparel for women sizes 10 to 30, has long been an American mall staple.
Torrid is also launching sub-brands that it expects will represent one-third of its business by 2026 (Picture: Getty Images)
The company has not disclosed which locations are on the chopping block this year.
Torrid’s upcoming closures come after once-reigning fast fashion clothing brand Forever 21 closed the last of its brick-and-mortar in the US early May.
Forever 21 filed for bankruptcy for the second time in six years in March and placed part of the blame on online retailers like Shein, Temu and Amazon that until recently utilized the ‘de minimis exemption’ to avoid paying tariffs on imported goods under $800.
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