BRITAIN is broken, according to more than two-thirds of voters in a key political battleground.
The damning poll, carried out in Labour’s Red Wall, came after another day of Channel crossings and unions rejecting a bid to settle the long-running bin strike.
Voters demand radical reform of immigration, the NHS and the economy.
Just 23 per cent say Britain isn’t broken and nine per cent “don’t know”.
Two thirds believe “the country is heading in the wrong direction”, with only 21 per cent saying it is going the right way.
The shock survey shows Reform on course for big gains in May’s elections — and Mr Farage beating Sir Keir head-to-head on who would make the best PM.
It comes as worried Labour has dramatically increased attacks on Mr Farage in recent months.
Almost a third said Mr Farage is the man to end small boat crossings, compared to 17 per cent for the PM.
Polling agency Survation spoke to voters in the North West, North East, Yorkshire, and East and West Midlands — areas where in last year’s General Election Labour reclaimed scores of seats that they lost in 2019.
And in a damning verdict after just nine months in power, responses suggest the Government retaining fewer than three in four of their 2024 voters.
Reform’s support since the last election has soared from 18 to 30 per cent.
At the same time, Labour’s vote share has plummeted from 39 to 27 per cent.
There is bad news too for the Tories — just 26 per cent see them as the biggest threat to the Government compared to 44 per cent who believe it is Reform.
Sir Keir’s net rating in the North and Midlands is -26 per cent, based on 27 per cent approving of him and 53 per cent disapproving.
It compares to Mr Farage on -4 and Tory leader Kemi Badenoch on -8.
Voters in the Red Wall heartlands are particularly damning of Chancellor Rachel Reeves, who has an approval rating of -35 after last year’s Budget and cuts to winter fuel payments.
Asked who would make the best PM, Mr Farage pips Sir Keir by 26 to 25 per cent, with Ms Badenoch on 12.
Mr Farage also leads the PM by 30 per cent to 22 when respondents were asked which party leader best represents the views of working people.
And today the Reform boss tells The Sun, see panel far right, that the Government has abandoned its traditional voters to “pander to the middle classes”.
Farage has beaten Starmer head-to-head on who would make the best PM[/caption]
Reform also holds a 16-point lead over Labour on which party “represents real change”, in a hammer blow to the party’s 2024 election promise to change Britain.
Mr Farage leads Sir Keir by 18 points on who “can fix immigration”, by 15 points on who would take “radical decisions” and by ten points on who would be best at “standing up for Britain”.
He also has a nine-point lead on “who is the stronger leader” — polling 35 per cent to the PM’s 26.
Sir Keir is a fierce critic of Reform when it comes to the NHS, but respondents only gave him a five per cent edge — 30 to 25 — when asked who can best improve the NHS and health services.
Next month’s local elections are being pared back in some parts of England.
Based on ALL councils in the North and Midlands having local elections this May, Reform would get 27 per cent, ahead of Labour on 26 and the Tories 21.
Asked about voting intentions for areas where elections ARE going ahead in May, Reform’s share rises to 29 per cent, Labour’s falls to 20 with the Tories on 24.
Most people (53 per cent) said the cost of living is the most important issue for deciding how they will vote next month.
Next came immigration (35), health (32), the economy (28) and crime (23 per cent).
Immigration is also seen as the area which needs the most radical reform (32 per cent) — followed by the NHS on 31.
Survation CEO Damian Lyons-Lowe told The Sun: “On May 1st, elections will be held for councils in England that were last contested in 2021 — a cycle during which Reform UK did not stand candidates.
Today’s polling indicates Reform’s presence this year is likely to cause huge disruption to the status quo across the Midlands and the North.”
Mr Farage today makes a major campaign speech in Durham.
Last night he told The Sun that his party will be “planting our tanks” firmly on Labour’s lawns.
A Reform source said they will be hammering home the point that “Labour have abandoned working people to become a party of middle class, North London lawyers who have completely lost touch of working people and their own heartlands”.
- SURVATION polled 2,032 adults online aged 18+ living in the East Midlands, West Midlands, North East, North West, Yorkshire and the Humber. The sample size of those living in areas with local elections in 2025 was 544. Fieldwork Dates: April 11-13 2025
