Elias: Naming rights could ease California bullet train’s financial woes
Imagine the “Google Switching Center.” Now try on the “Sony Pictures In-Railroad Entertainment System.” And the “Morton’s Steakhouse dining car.” Naming rights have rescued major California businesses before. Now the chief of the often-belittled California High-Speed Rail Authority (HSR) thinks …
Elias: Naming rights could ease California bullet train’s financial woes Read More