Caleb Williams added to his already impressive portfolio on October 9, announcing he has become an investor in women’s professional soccer.
The Chicago Bears quarterback joined the ownership group of Boston Legacy FC, the National Women’s Soccer League expansion club set to debut in 2026, making the move through his investment firm, 888 Midas.
The Legacy and Williams both announced the move on Instagram, with the tagline: “Football meets fútbol.”
Williams isn’t the only big name investing. The Legacy’s investor list already features actress Elizabeth Banks, Olympic six-time Olympic medal-winning gymnast Aly Raisman, WNBA All-Star Aliyah Boston and Boston Celtics GM Brad Stevens and his wife, Tracy. The club plans to play its early home dates at Gillette Stadium while a longer-term Boston venue is developed.
More on Bears QB Caleb Williams’ New Role as Investor in Women’s Soccer Club Boston Legacy FC
The NWSL is in a genuine growth phase. Average club valuations are currently well into the nine-figure range, and the league’s new multi-platform media package — spanning ESPN, CBS, Prime Video and Scripps — has dramatically increased rights revenue and visibility.
Viewership has surged, too. For Williams, it’s a chance to plant a flag in a league that is trending sharply upward.
“Caleb’s investment in Boston Legacy Football Club highlights the powerful momentum of women’s professional soccer and what it means to have professional athletes investing in our future,” Jennifer Epstein, owner of the Legacy, wrote in a statement. “It symbolizes a new era of cross-league support and recognition. With best-in-class athletes, a rapidly growing fan base, and undeniable energy around the NWSL, we are proud to welcome Caleb as a partner as we prepare for the 2026 inaugural season.”
“With 888 Midas, we are so excited to be part of the Boston Legacy Football Club. Women’s sports is a movement, and I admire and respect the work that the team and the NWSL continues to do to grow the sport and empower future generations of athletes,” Williams wrote in his own statement. “Boston Legacy Football Club is building something special, and we’re proud to be a part of what’s next.”
Williams Joins Growing List of NFL Stars Investing in Women’s Sports
GettyBears quarterback Caleb Williams has invested in the Boston Legacy, a women’s soccer team.
Williams isn’t the first NFL star to see the value — both cultural and financial — in women’s sports. Over the past several years, a growing list of prominent players have put their money and thrown their support into women’s teams across leagues. Patrick Mahomes and his wife Brittany are co-owners of the Kansas City Current in the NWSL, helping fund a state-of-the-art stadium that will open in 2026.
Russell Wilson and his wife Ciara invested in the Seattle Sounders’ ownership group, while future Hall of Famer Tom Brady took an ownership stake in the WNBA’s Las Vegas Aces, who have become one of the league’s most dominant teams.
Williams launched 888 Midas in 2024 as a platform for athlete- and advisor-led investing. In late September, 888 Midas also disclosed an investment in Fruitist, a fast-growing superfruit brand. Now, Williams and the firm have added another in the Legacy — and you can bet there will be more areas that interest Williams in the future, as well.
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