CHELSEA have finally found a new shirt sponsor… which will be worn for the last few matches of the season.
The Blues have spent the entirety of the campaign without a logo on the front of their kit.
Proud to unveil @DAMACOfficial on the front of our shirts for the rest of the 24/25 season!
Also launching: Chelsea Residences by DAMAC — luxury living, Chelsea style.
#ChelseaResidences #CFC #DAMAC #DAMACProperties
— Chelsea FC (@ChelseaFC) April 30, 2025
But the West Londoners announced a new, long-term global partnership with DAMAC Properties, which will feature on the players’ jerseys for the rest of the season.
The Dubai-headquartered luxury real estate company has also become the club’s official property development partner.
Chelsea will first showcase their new shirts on Thursday in the Conference League during the semi-final first leg against Djurgarden in Sweden.
Fans are relieved that the club have finally found a sponsor, despite leaving it very late.
One fan tweeted: “Better late than never.”
Another commented: “Finally, now let’s finish the season strong.”
A third wrote: “Bravo.”
This one said: “Finally a front kit sponsor.”
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And that one exclaimed: “WOWZERS!”
Last season, the Blues played the first seven matches of the season in a plain kit without a sponsor.
Infinite Athlete then stepped in on September 30 and were the main sponsor for the rest of the season – reportedly paying almost £40million for the privilege.
But the American sports tech firm moved to become sleeve sponsor this season.
Chelsea’s last long-term front-of-shirt sponsor was Three UK, who had signed a three-year deal worth £40m annually.
The mobile network cut ties in the wake of the Russian invasion of Ukraine – which also saw Roman Abramovich also forced to sell the club to Todd Boehly, Behdad Egbali and Clearlake Capital.
Chelsea are now chasing the Conference League trophy, which is the only piece of silverware they can win in Enzo Maresca‘s debut season as manager.
The London giants are also pushing for a top-five finish ahead of the last four Premier League fixtures.