JR Motorsports announced a multi-year partnership with Arby’s that will begin during the 2026 NASCAR O’Reilly Auto Parts Series season. Arby’s will serve as a primary sponsor for eight races in 2026 and will also appear as a season-long associate partner on Justin Allgaier’s No. 7 Chevrolet.
The agreement includes a personal services deal with JR Motorsports co-owner Dale Earnhardt Jr. The partnership brings together JR Motorsports, Arby’s, and Dirty Mo Media as part of a broader marketing effort tied to racing and fan engagement.
The agreement also expands Arby’s involvement in NASCAR through digital media, in-market promotions, and coordinated campaigns designed to reach fans during race weekends and throughout the season.
Arby’s race schedule and driver assignments
JR Motorsports confirmed that Arby’s will serve as a primary sponsor across multiple cars during the 2026 season. Carson Kvapil, Sammy Smith, and Justin Allgaier will all carry Arby’s branding as part of the eight-race sponsorship package.
The partnership begins with Kvapil and the No. 1 Chevrolet at Atlanta Motor Speedway on Feb. 21, 2026. Arby’s will appear on Kvapil’s car for four races during the season. Smith’s No. 8 Chevrolet will feature the brand for three events, while Allgaier’s No. 7 Chevrolet will carry Arby’s sponsorship for one race as a primary partner.
In addition to the eight primary races, Arby’s will remain on Allgaier’s No. 7 Chevrolet as a season-long associate sponsor. The Atlanta race is scheduled to air on CW, with radio coverage on PRN and SiriusXM NASCAR Radio.
Dale Earnhardt Jr. reacts to new partnership
Dale Earnhardt Jr. addressed the agreement in the team’s official announcement and pointed to the marketing potential between the organizations.
“It’s an exciting opportunity to have Arby’s partner up with our companies, Earnhardt said .” “Arby’s is very aggressive with their activation and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I’m looking forward to how we can work together to continue to grow their business.”
Earnhardt Jr. will also take part in promotional efforts as part of the personal services agreement. Those activities will be handled in coordination with Dirty Mo Media.
Arby’s leadership and team background
Arby’s Chief Marketing Officer Jeff Baker also commented on the partnership in the JR Motorsports release.
“We’re thrilled to begin this multi-year partnership with JRM and Dirty Mo Media, Baker said.” “Arby’s has always been about delivering high-quality, impactful experiences with speed. Joining forces with such respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways, both on and off the track.”
JR Motorsports is co-owned by Dale Earnhardt Jr., Kelley Earnhardt Miller, and Rick Hendrick. The organization competes full-time in the NASCAR O’Reilly Auto Parts Series and has won championships in 2014, 2017, 2018, and 2024. The team currently fields four full-time entries.
Arby’s was founded in 1964 and operates more than 3,500 restaurants across six global markets. The company is part of Inspire Brands. Additional details, including paint schemes and promotional plans, are expected to be released ahead of the 2026 season.
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