As one of the greatest players of this generation, Stephen Curry has helped win five championships for the Golden State Warriors. He has established himself as not just one of the best players in the NBA, but one of the most marketable ones, as well.
Curry has several endorsement deals and sponsors. As one of the most popular players in the league, Curry has the opportunity to be the spokesperson for almost any product he wants. One of the longest partnerships he has had has been with Under Armour.
With Under Armour, Curry has created multiple versions of his signature shoe. They have helped him create shoes that helped fix his early-career ankle problems. Now, the two have officially parted ways.
GettySAN ANTONIO, TEXAS – NOVEMBER 12: Stephen Curry #30 of the Golden State Warriors reacts after missing a shot against the San Antonio Spurs in the second half at Frost Bank Center on November 12, 2025 in San Antonio, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to terms and conditions of the Getty Images License Agreement. (Photo by Ronald Cortes/Getty Images)
Golden State Warriors Guard Stephen Curry Parts Ways With Under Armour
According to ESPN’s Shams Charania, Under Armour and Curry have decided to part ways. Curry will still have the standalone Curry Brand that will operate independently. Charania notes that Curry will continue to have a shoe partnership with Under Armour through 2026, but will cut ties after that.
Curry is still one of the best players in the NBA, as well as the most exciting. His 46-point outburst against the Spurs was as captivating of a performance as the league has seen this year. When he is launching 3’s from all areas of the court, it’s one of the more exciting sights to see.
Right now, the Warriors are ninth in the Western Conference standings. Curry is trying to pull the Warriors closer to a top-four seed, but the team has been dealing with some injuries to Jimmy Butler.
GettySAN FRANCISCO, CALIFORNIA – NOVEMBER 04: Stephen Curry #30 of the Golden State Warriors stands on the court during their game against the Phoenix Suns at Chase Center on November 04, 2025 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)
Warriors Guard Stephen Curry Will Find New Shoe Partner Soon
It won’t be long before Curry finds someone else to help create and release his shoes. Curry was one of the most popular players that Under Armour had under its clientele. It’s unclear what parting ways will do for their business.
Despite Curry’s advanced age, there should be a robust market for Curry to sift through once 2026 ends. He shouldn’t have an issue finding a new company to help launch new versions of his shoes. Curry still has a few good years of basketball left in him.
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