Toyota just doubled its RAV4 sales in just four years. This is an amazing achievement. Japanese car manufacturers are willing to maintain this achievement.
In fact, this growth rate will not continue, but after revealing the new 2019 Toyota RAV4 in New York last week, Bill Fay, senior vice president of automotive business, discovered plans to increase sales.
Fay said: “RAV4 has become our sales leader and is a very important tool for us.
“Once we get this car in dealers’ locations and journeys, we will have the opportunity to increase this 407,000 units to a higher number from last year, but we cannot double it.
Creating three different flavors of RAV4 It’s part of the plan to increase the volume, “Fay continued. “We have begun to reach a very good penetration level.
We are trying to expand this fifth generation. We have added more models like the XSE Hybrid – these are all new.
The adventure suit adds a solid masculine charm. So we tried to expand The lineup of RAV4 to gain greater appeal should help us, depending on the role of the market segment, as it continues to grow, adding more volume there.
Viewing the three models together, it’s clear from my mind at least the new XSE Hybrid has been positioned as the most premium of the trio.
It looks the best, inside and out, and boasts the best performance. “The hybrid is at 10-12% of the mix now, give or take 40,000 RAV hybrids.
We’re going to push that to probably 20% of the mix,” Fay claimed. When discussing the hybrid system with RAV4 chief engineer Yoshikazu Saeki later in the day, a telling fact was leaked that—once officially confirmed— will attract plenty of interest in the RAV4 Hybrid.
“The first reason for choosing this specific setup was to gain the longest driving distance. In between, if you need to extend the range you can fill up with gasoline quite easily,” Saeki said.
“RAV4 customers are normally quite busy in their everyday lives. So the main focus was how easily and quickly could they refill their cars.
So if they could refill and run another 600 miles, that was a really important factor. Fueling up then doesn’t become a burden,” as opposed to say, with an EV.
“That’s why we chose the hybrid system for the main powertrain. With one fill up, 600 miles. Gasoline and hybrid have same fuel tank capacity.
The hybrid system is more about how efficient you can run your life around the car, not how efficient the system is in itself. It’s not the pursuit of the fuel economy itself, it’s how the hybrid system can enhance the efficiency of your life.”
A Toyota spokesperson was quick to add the range is “not yet confirmed, these are preliminary figures,” but the cat is out of the bag.
The RAV4 Hybrid will have a range of 600 miles, or thereabouts, on a single fill up. Knowing that, doubling sales of the hybrid variant won’t be a challenge at all.
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Source:: Week Facts – Technology