Alex Warren on the Creation of ‘Ordinary’ and His Social-Media Campaign to Make the Song Go Viral

It’s almost pointless to attach numbers to Alex Warren’s smash single “Ordinary” because they go out of date so quickly. The song passed a billion streams on Spotify alone in September and, as we write this, is well past 2 billion overall. It was No. 1 on the Billboard Hot 100 for 10 weeks and […]


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