<p id=”par-1_71″>Kanye “Ye” West is making a global comeback with <a href=”https://www.cheatsheet.com/news/kanye-west-said-successful-need-apologize-pr-album.html/”>his album, <em>Bully</em></a><em>. </em>The hip-hop star had huge, sold-out shows in Los Angeles in April 2026, with fans excited to see him take the stage after time away from the spotlight. However, he’s also facing backlash for <a href=”https://www.cheatsheet.com/news/1st-time-kanye-west-apologized-anti-semitic-comments.html/”>his previous antisemitic remarks</a>. His headlining of the Wireless Festival in London is causing brands to back away from their sponsorships. Here’s what to know.</p>
<h2 class=”wp-block-heading” id=”h-kanye-ye-west-s-2-los-angeles-shows-reportedly-earned-33-million”>Kanye ‘Ye’ West’s 2 Los Angeles shows reportedly earned $33 million</h2>
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<p id=”par-2_73″>Kanye “Ye” West’s two Los Angeles shows at SoFi Stadium on April 1 and April 3, 2026, marked a major moment in his ongoing comeback. The concerts, staged in the 70,000-plus-capacity venue, were designed with elaborate production and immersive visuals. West’s setlists blended classic hits with the live debut of material tied to his new album, <em>Bully</em>. The two-night run turned into one of the most sought-after ticket events of the year.</p>
<p id=”par-3_60″>West’s LA shows were originally one-night-only events. However, due to demand, he performed twice — and the ticket sales speak for themselves. According to <a href=”https://www.bloomberg.com/news/newsletters/2026-04-05/kanye-west-concert-breaks-records-with-18-million-night” target=”_blank” rel=”noreferrer noopener”>Bloomberg</a>, his two sold-out SoFi Stadium shows raked in $33 million. West’s Friday show earned over $18 million in ticket sales alone, making it one of the highest-grossing single shows in the history of live music.</p>
<p id=”par-4_43″><em>Bully</em> itself also performed well in its first week. Bloomberg notes that sales are high, with Spotify also willing to do business with West again, as the platform put songs from <em>Bully</em> on its top playlists. Live Nation also promoted West’s LA shows.</p>
<h2 class=”wp-block-heading” id=”h-pepsi-and-brewery-company-diageo-withdrew-sponsorships-for-the-2026-wireless-festival”>Pepsi and brewery company Diageo withdrew sponsorships for the 2026 Wireless Festival</h2>
<p id=”par-5_73″>Kanye “Ye” West is certainly drawing a crowd in the U.S. However, his headlining of the 2026 Wireless Festival in London’s Finsbury Park from July 10-12, 2026, is resulting in lost sponsorships for the festival. According to <a href=”https://localnews8.com/money/cnn-business-consumer/2026/04/06/kanye-west-was-booked-as-a-festival-headliner-brands-are-now-pulling-their-sponsorship/” target=”_blank” rel=”noreferrer noopener”>Local News 8</a>, when the festival announced that West would headline the three-day event, Pepsi and brewery company Diageo dropped their sponsorships. Diageo owns Guinness, Baileys, Smirnoff, Ciroc, and Wireless partners Captain Morgan and Johnnie Walker.</p>
<p id=”par-6_15″>“Pepsi has decided to withdraw its sponsorship of Wireless Festival,” a company spokesperson told CNN.</p>
<p id=”par-7_24″>“We have informed the organisers of our concerns, and as it stands, Diageo will not sponsor the 2026 Wireless festival,” a Diageo spokesperson said.</p>
<p id=”par-8_35″>Wireless is a massive festival in the U.K., drawing up to 150,000 attendees annually. Due to <a href=”https://www.cheatsheet.com/news/kanye-ye-west-emboldening-extremists-nazi-glorification-adl-ceo-warns.html/”>West’s past antisemitic remarks</a>, his participation has become incredibly divisive. U.K. Prime Minister Keir Starmer also condemned West’s participation.</p>
<p id=”par-9_30″>“It is deeply concerning that Kanye West has been booked to perform at Wireless despite his previous antisemitic remarks and celebration of Nazism,” Starmer shared in a statement to CNN.</p>
<p id=”par-10_16″>The charity Campaign Against Antisemitism (CAA) also wants West to be banned from entering the U.K.</p>
<p id=”par-11_39″>“The Prime Minister is right to be deeply concerned that @WirelessFest wants to headline someone whose anti-Jewish bigotry has gone as far as recording a track titled ‘Heil Hitler’ less than a year ago,” they posted to <a href=”https://x.com/antisemitism/status/2040757844786413712?s=20″ target=”_blank” rel=”noreferrer noopener”>X</a>. </p>
<p id=”par-12_8″>“But the Prime Minister is not a bystander.”</p>
<p id=”par-13_45″>“The Government can ban anyone from entering the UK who is not a citizen and whose presence would ‘not be conducive to the public good,” CAA continued. “Surely this is a clear case.” They added that Pepsi made the right move in dropping its sponsorship.</p>