The NASCAR Cup Series is seeing a surge in attention, and Kenny Wallace believes two names are driving that momentum. According to Wallace, the involvement of Michael Jordan and Cleetus McFarland has pushed NASCAR back into wider conversation.
Jordan’s success as co-owner of 23XI Racing continues to deliver results on the track, while McFarland’s growing presence brings in a new wave of fans from the digital space. Together, they represent two very different kinds of influence, but both are helping the sport regain visibility.
As the 2026 season unfolds, NASCAR is not just producing results; it is generating attention that reaches far beyond its traditional audience.
Why the NASCAR Cup Series Is Trending Again
A big part of the current buzz comes from the success of 23XI Racing. Co-owned by Michael Jordan and Denny Hamlin, the team has delivered results that keep it in the headlines. Tyler Reddick has led the charge with four wins this season, while Hamlin has added another victory.
Winning matters in NASCAR. It always has. But the attention around 23XI Racing goes beyond results. Jordan’s global presence brings in a different audience. Fans who might not follow racing are now paying attention because of who is involved.
That shift has not gone unnoticed. Kenny Wallace put it plainly, “NASCAR hasn’t had this much attention in years.”
The results back that up. More conversations, more visibility, and more crossover interest have followed each race weekend.
How New Faces Are Expanding NASCAR’s Reach
While 23XI Racing drives results, Cleetus McFarland is bringing a new audience to the sport. Known for his large online following, he has built a strong connection with younger fans through automotive content.
His move into NASCAR with Richard Childress Racing has added fresh energy. Wallace pointed to that impact, “You’ve got Michael Jordan involved, and now Cleetus McFarland, who’s a phenomenon. That brings a different level of spotlight to the sport.”
This is where things start to change. McFarland’s audience does not just watch. They follow. When he shows up at the track, that attention follows with him.
What This Moment Means for NASCAR Fans
People perceive this shift differently. Some question whether the attention comes from real racing momentum or outside influence. Others see it as part of NASCAR’s natural evolution.
Wallace offered a balanced view. “Some drivers might not think Cletus belongs, but he’s not hurting anybody, and he’s living a dream.”
He also made it clear how opportunities like this work.
“If Richard Childress calls and offers you a ride, and NASCAR approves it, you take that opportunity every time.”
That perspective reflects how the sport has always operated. Talent, opportunity, and timing all play a role. What feels different now is how quickly attention spreads. Social media and digital platforms amplify everything.
For fans, this moment feels active again. There is more to talk about. More storylines.
The coming months will decide if this momentum holds. But right now, the NASCAR Cup Series is back in the conversation, and people are paying attention again.
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This article was originally published on Heavy Sports
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