<p id=”par-1_68″><a href=”https://www.cheatsheet.com/news/kris-jenner-built-kardashian-empire.html/”>The Kardashian-Jenner family</a> knows how to create a successful business. <a href=”https://www.cheatsheet.com/news/kim-kardashian-skims-set-mostly-store-brand.html/”>Kim Kardashian’s SKIMS brand</a> of shapewear and loungewear continues to expand with new flagship stores and collaborations, <a href=”https://www.cheatsheet.com/news/nike-and-kim-kardashians-skims-join-forces-the-company-once-warned-adidas-about-kanye-west.html/”>including with Nike</a>. In April 2026, Khloé Kardashian opened up on <em>The Morgan Stewart Show</em> about her own businesses and how she feared she may never measure up to the success that her family members had achieved. Here’s what she said.</p>
<h2 class=”wp-block-heading” id=”h-khloe-kardashian-says-she-felt-scared-that-her-khloud-brand-might-not-compare-to-kim-kardashian-or-kendall-jenner-s-brands”>Khloé Kardashian says she felt ‘scared’ that her Khloud brand might not compare to Kim Kardashian or Kendall Jenner’s brands</h2>
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<span class=”related-article-flag”>Related</span>
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<a href=”https://www.cheatsheet.com/news/kim-kardashians-brand-outearning-khloes-celebrity-beating-both.html/”>
Kim Kardashian’s Brand Is Outearning Khloé’s — But This Celebrity Is Beating Them Both </a>
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<p id=”par-2_24″>The Kardashian-Jenner family has built a wide-ranging business empire across beauty, fashion, and lifestyle branding. And each sibling developed their own distinct company. </p>
<p id=”par-3_74″>Kim Kardashian launched SKIMS, a shapewear and loungewear brand focused on inclusive sizing and body diversity, which has grown into a major global label. Kylie Jenner founded Kylie Cosmetics, helping popularize influencer-driven beauty marketing through viral product drops. Kendall Jenner has 818 Tequila, a tequila company that entered the premium spirits market with strong social media-driven visibility. And Kourtney Kardashian launched Lemme, a wellness brand focused on vitamins, supplements, and health-oriented lifestyle products. </p>
<p id=”par-4_31″>Khloé Kardashian co-founded Good American, a fashion brand centered on inclusive denim and body positivity. She also created Khloud Protein Popcorn in 2025, offering the protein food market an exciting new product.</p>
<p id=”par-5_24″>In April 2026, Khloé got candid on <em>The Morgan Stewart Show</em> about feeling “scared” to start Khloud given the success of her siblings’ companies.</p>
<p id=”par-6_54″>“I have family members who will get discouraged, or they will compare to other family members,” she said. “Like, even me, when I started Khloud, I was scared. I was like, ‘I don’t want to let everyone down. What if this doesn’t do as well as let’s say, SKIMs, or 818 [Tequila], or whatever.’”</p>
<p id=”par-7_70″>Khloé admitted that she put immense pressure on herself to not let anyone down. “But, it was my first time — the family’s first time — in the snacking world,” she continued. “No one has done a snack. So, I was so scared. Like, what are we doing? I don’t know this division. I don’t know anything about this; I don’t want to let the family down. And it didn’t.”</p>
<p id=”par-8_39″>Khloé noted that she learned valuable lessons from starting Good American. “I wouldn’t be able to make those executive business decisions for Khloud if I didn’t mess up in those other areas. What you don’t know, you don’t know.”</p>
<h2 class=”wp-block-heading” id=”h-the-kardashian-jenner-entrepreneur-loves-not-being-the-smartest-person-in-the-room”>The Kardashian-Jenner entrepreneur loves not being the ‘smartest person in the room’</h2>
<p id=”par-9_18″>While speaking to Morgan Stewart, Khloé Kardashian shared that she loves learning from others and absorbing their knowledge.</p>
<p id=”par-10_81″>“I have learned, and I have encouraged, to not be the smartest person in the room,” she said. “I love when I’m in a room with people that are smarter than me, that I can learn from, that I can be a sponge and absorb all this stuff. So, I am presently listening. I don’t come in with a speech I want to say, because I think I’ll be in my head memorizing that the whole time and not paying attention.”</p>
<p id=”par-11_19″>Additionally, Khloé noted that those who do business with her also respect her. She explained how confidence is vital.</p>
<p id=”par-12_32″>“Don’t be afraid to say what you have to say,” she continued. “They know who they have in the room. … They trust that you can execute. That’s why you’re all there.”</p>