British man, 73, dies on holiday after jumping into sea to ‘cool off’

The man was declared dead on the beach after being pulled from the water (Picture: Newsflash)

A British man has died after he jumped into the sea off the coast of Turkey while on a sightseeing cruise.

The 73-year-old is believed to have suffered a massive heart attack when he went into the Mediterranean near Marmaris, Mugla Province, in the south-west of the country.

Friends noticed him struggling in the 25°C water and called emergency services, local media reported yesterday.

He was declared dead by paramedics after a team of coastguards, police and divers pulled him onto the shore.

This is a developing news story, more to follow soon… Check back shortly for further updates.

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