Half of Brits have ‘cheated’ on partners – by skipping ahead on TV boxsets
One in four adults have chosen to take up a new hobby after being inspired by a TV show or film. Photo released March 30 2025. A poll of 4,158 television viewers found 18 to 24 year olds are twice as likely as the average adult to do this, with half having been inspired to try something new. More than four in 10 (44 per cent) of those in this age group have gone as far as changing their style and fashion choices after being influenced by a character on the screen, compared to just 18 per cent of all adults. Other things people have done as a result of watching a TV show or film include cooking a new dish (44 per cent) and learning another language or explore a different culture (28 per cent).
HALF of adults in relationships admit to cheating – by watching a series without their partner knowing.
A poll of 2,000 coupled-up telly lovers revealed 86 per cent have had to rewatch a show to hide the fact they’d watched it already from their significant other.
Bingers loved watching Game of Thrones behind their partners backsswns
On average, they’ve had to silently sit through as many as four episodes of something so their clueless partner could ‘catch up’ after their boxset betrayal.
A massive 76 per cent have secretly watched the next episode of something they’re viewing together, because they couldn’t wait to see what happened.
The study was commissioned by Sky TV which offers thousands of on-demand shows for couples to watch together – or separately.
Game of Thrones, The Walking Dead and The Day of the Jackal were among the top shows bingers enjoyed behind their loved ones’ backs.
Customers who fancy joining the sneaky group of binge-watchers can simply say ‘just one more episode’ into their Sky Glass or Sky Stream remote to find something to devour.
Sky’s Jamie Morris said: “We have so much gripping telly to choose from, and sometimes ‘one more episode’ is just too much to resist.
“We understand great shows can be addictive, but whether it’s The Day of the Jackal, or something from our extensive back catalogue of iconic series, there’s plenty to watch without having to go behind your other half’s back.”
Of those who have ‘cheated’, 51 per cent admit they feel guilty about it – with 43 per cent even watching a series finale in secret.
More than four in 10 (42 per cent) have outright lied to their other half about continuing to watch a programme they were meant to be viewing together.
A third (35 per cent), have even been unfortunately caught out by accidentally revealing a spoiler when they’d talked about something they shouldn’t have seen yet.
And 39 per cent have been caught red-handed halfway through an illicit episode – although 31 per cent of these people’s partners laughed it off, others weren’t so pleased.
One in five (21 per cent) demanded an explanation, while 17 per cent confessed to feeling ‘betrayed’, according to the OnePoll.com data.
On the other hand, 27 per cent of respondents have been in the same situation as the ‘cheatees’, with their partner ploughing on with a series they were meant to be watching as a couple.
It also emerged the typical TV viewer gets through six and a half series each year.
A massive 76 per cent of Brits have secretly watched the next episode of something they’re viewing together
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