Pop Mart even had to pause Labubu sales in its 16 UK stores ‘to prevent any potential safety issues’ due to the overwhelming demand.
This explosion in popularity has driven major success for Pop Mart, which made 13million yuan in 2024, more than double its revenue for the previous year.
The brand opened shops in five new countries including Italy and Spain.
Part of Labubu’s success comes from selling the toys in ‘blind boxes’ – where shoppers only discover the design of the doll after buying the box and opening the packaging.
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